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ABOUT SYTNER TAMWORTH.

An Authorised West Midlands BMW Retailer.

Explore the dealership

Sytner Tamworth BMW

Sytner Sutton Coldfield have relocated to Tamworth with a brand new, industry leading Centre, located only 7 miles away from the old Centre, just off the A5. Please join us for a coffee and a look around our new Centre.

Meet the team

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Sharon Rickers

Head of Business
  • Years in the industry 34

John Knowles

Head of Sales
  • Years in the industry 26

Mark Williams

New Car Sales Manager

Nick Thompson

Used Car Sales Manager
  • Years in the industry 25

Martin Fisher

Used Car Controller

Nick Sheldon

Senior Business Manager
  • Years in the industry 18

Ben Rycroft

Business Manager

Karen Wilson

Business Manager

Laura Parker

Business Manager

Tim Clark

Business Manager

Mark Smith

Head of Aftersales

Karl Yates

Service Manager

Tom Lane

Bodyshop Manager
  • Years in the industry 7

David Hunt

Parts Manager

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

My interaction with Tom has to be one of the best experiences I've enjoyed with BMW Tamworth - or other car brands - he clearly knew the technical detail, but was empathetic to finding a solution that worked which was much appreciated.

Service

Everything was completed as promised and I was kept updated at every step of the process

Service

Friendly, helpful and knowledgeable staff.

Service

A+ with all aspects

Service

Very good service all round.

Service

Simple process which was executed to ensure customer satisfaction.

Service

Thorough inspection of my vehicle. Liked the video to prove the service had been carried out.

Service

They are very professional

Service

Friendly, knowledgeable and courteous staff.

Service

Just a really good service from start to finish. I was a nightmare customer as struggled to make appointments and was low on money at the time due to covid and I still had the same top service and was recommended the bumper pay over 6 months deal.

Service

I have know Josh from day one from buying my first BMW M5 at Sytner now bought six cars from BMW Sytner and its the support from home and the team why i have done this keep up the excellent work

Service

The lady I dealt with was really helpful

Service

The person that dealt with me was very good.

Service

I received the answers that I needed

Service

It turned out to be a bit more than a service and they pulled out all the stops to get my car back up and running ASAP.

Service

Customer service was excellent

Service

Debbie looked after me on the way. Professional and friendly. You cant ask for more than that.

Service

Very satisfied. Dealt with Debbie and technician (Mark) did a superb service

Service

Questions were answered and everything that was required was completed

Service

Took vehicle in for a recall and easy drop off and collection.

Service

As mentioned in my previous answer all contact before and after the service of my car was dealt with extremely well.

Service

A first class service. Everything done as I had requested.

Service

Professional attention.

Service

I was well looked after by the service team.

Service

They explained the procedure and what was involved in this service and forwarded a comprehensive video of the health check. The car was was exceptionally clean when it was returned to me.

Service

Quick and easy booking Friendly service advisor (Nicola)

Service

Fabulous service. welcoming, kept up informed during the whole process and felt Covid-19 secure.

Service

Quicker than expected and with a car wash !

Service

Simple and easy process from start to finish. Booking online was very straightforward and, although the service took a little longer than expected, there was regular communication with progress and a comfortable seating area while waiting.

Service

Got my car ready when I needed it...plus offered a loan car...

Service

Nicola was fantastic kept me up to date with my cars mot also asked if I wanted the outside of my car washed ... great

Service

Your employee Tom was so helpful and courteous to us and gave good knowledgeable advice and is a competent link between the mechanics and technicians who he supports.

Service

First class service from a first class company. Nobody does it better.

Service

Service carried out with information given on future, necessary items that would need to be replaced.

Service

Top notch service as I have come to expect.

Service

Organised as usual, a pleasure to deal with, thanks

Service

Everything from the booking phonecall to Tom who booked our car in on day of service

Service

Promptly booked in, courtesy car provided, and all staff very helpful, especially Nichola in servicing

Service

price was agreed for all the areas and work done in the time frame

Service

Up-to-date information

Service

very professional

Service

Jake in the service dept was great - kept us informed and arranged for courtesy cars to be available . Totally focused on customer service and adapting to our needs

Service

No issues to note. A recorded vehicle inspection was also undertaken

Service

Thorough check of my vehicle and report back

Service

Completely satisfied with the overall attention and service.

Service

Dealt with everything efficiently and kept me informed.

Service

Great service and personal attention

Service

Great team simple to book with no issues

Service

I was completely happy ....that's all that matters

Service

Throughout all interaction with BMW I have found all personal to be professional and polite.

Service

I like the transparency of the service video you sent and cleanliness of the dealership along with politeness.

Service

Excellent Customer Service from Deborah Parry. Initial confusion with the 20% discount being offered by BMW for booking online but all sorted very quickly

Service

During a routine service there was an issue with a fuse needing to be replaced. It was replaced FOC and I was given a courtesy car for the day.

Service

Very pleased with service usually Inside of car is cleaned but wasn't this time not even touched. Usually comes as standard with every service I've had done

Service

Never had any problems with car after service has been carried out and car feels smoother to drive.

Service

Everything was fantastic. I felt extremely safe with the COVID precautions in place at Tamworth. The safety of BMW's customers seems to be of utmost importance.

Service

Great service, look after your customers very well.

Service

From the start of our car being serviced we were kept informed of our car

Service

Was quick and efficient, as we had a waiting appointment that was very important

Service

Good communication throughout the process, video taken was informative

Service

The only downside was I was told that the service and MOT would take approximately 90 minutes when I booked the car in. The actual service and MOT took around 210 minutes

Service

The whole experience was simple, pleasant (and COVID-secure!).

Service

Tom was very helpful in looking after me.

Service

The booking process, together with the service received from Sytner BMW of Tamworth when I delivered my car, during the period they had my car and when I collected my car were all very satisfactory, as they nearly always have been.

Service

Excellent, great staff, and service was completely promptly and kept me informed

Service

Debbie perrie who dealt with me was very professional. .

Service

Can't fault the problem solvers on car

Service

Very good team and the service advisor went out of their way to help. Sarah Pajor was really helpful, sorted the car quickly with minimal fuss and kept me informed throughout.

Service

I waited whilst the car was being serviced and the staff kept me informed of the progress all throughout the time I was there. It was also very easy to log on to your internet so i could continue working whilst I waited

Service

Excellent

Service

Very professional service offered.

Service

Easy to book the car in, smooth drive in service. Friendly staff

Service

Friendly and efficient

Service

The team at BMW Sytner listened to my requirements and I felt they made every effort to accommodate my requirements.

Service

All work done without issue and the price was slightly less than quoted

Service

Great service from Tom

Service

Very comprehensive.

Service

Good

Service

No nonsense prompt service

Service

Friendly Service

Service

The staff at Tamworth were very helpful and kept me informed throughout. The COVID measures in place were very thorough.

Service

Couldn't give 5 stars as there was no coffee

Service

The dealership had taken all measures to make me feel protected due to Covid-19 I felt very safe.

Service

Communication was excellent.

Service

Excellent, friendly service from beginning to end.

Service

It was a recall service every effort taken to accommodate me

Service

Handled efficiently by friendly staff. Kept informed on progress and service was completed by by the agreed collection time.

Service

Friendly staff

Service

Car was washed, recall completed and retuned smoothly. Only thing that will improve will be a decent coffee once the COVID regulations relax.

Service

BMW did everything that I had expected and pretty quickly too.

Service

Always well looked after in comfortable surroundings

Service

Always polite and helpful and customer care

Service

Everything completed as required.

Service

Work carried out in a timely manner.

Service

Advisor very knowledgable

Service

Excellent, efficient service. Specific mention to Tom Smedley who I dealt with. He is very friendly, willing to help and communicated very well through the whole process

Service

Efficient, knowledgable, helpful, trustworthy and great customer service

Service

good service

Service

Completed in the timescale they said. Car cleaned outside for me.

Service

Did the recall quickly

Service

Everything done as said.

Service

Car brought in at appointed time & ready for collection within 2 hours as suggested. Job done & car cleaned - all good. Well looked after by Jake.

Service

All completed quickly while I wandered round shopping

Service

Now very confident in my car after your work on it

Service

Clear guidance, safe centre, given total clarity on work required and price, made to feel welcome, overall a great experience.

Service

Nothing to fault

Service

Polite, afficent, kept me informed of what they was doing and how long it wud take, sorted the work that needed doing straight away no problems.

Service

I was completely satisfied with the service of the vehicle and the excellent customer service I received.

Service

Quality service and friendly staff

Service

Staff and contact were excellent.

Service

All as expected

Service

Got my car serviced safely; and was informed before hand what was included in the service. the car was also checked over for possible defects.

Service

dealt with efficiently and courteously

Service

Good service from BMW Centre. Everything seemed efficient and well organised despite the restrictions, although unfortunately my car couldn't be washed. Service advisor Sarah was friendly & approachable, ensuring I was kept well informed throughout.

Service

Loyal to customer

Service

Service always good ..But I live 15 miles from dealership if I have a fault its 4 journeys

Service

They didn't give up looking for the problem, and did everything they could to resolve the issue. Great staff and service

Service

Excellent from start to finish carried out with speed and efficiency

Service

Always a fantastic service and very professional staff

Service

swrvice advisor kept me update

Service

Issue resolved and great service

Service

Was kept in formed by the service administrator Jake at every stage of repair . Hake also contacted me to see if i was happy with the repair

Service

Tom in service makes it

Service

Timely, friendly staff, space to work. Like the vehicle inspection and being able to see under car.

Service

First class

Service

Efficient, friendly, great communication.

Service

Great service and was kept informed during the day.

Service

Again it's been a good experience working with Sytner BMW through the Covid-19 troubles, well organised.

Service

Recall was carried out promptly & efficiently

Service

good service

Service

Professional and organised... Apart from no tea or coffee

Service

Happy withservice from staff

Service

Could not ask for more.

Service

As always the experience was safe, efficient and professional.

Service

They make you feel welcome

Service

Great service, always do a while you wait and the coffee and charger points are fab

Service

Simple, straight-forward, hassle-free, informative and non-pushy sales. I was kept updated and given accurate estimated times which allowed no disruptions to my busy schedule. Incredible!

Service

I was highly satisfied with BMW Tamworth, the body work was amazing, customer service was fantastic and good prices

Service

Highly efficient

Service

Customer care very good.

Service

Good service and prompt

Service

Don't believe COVID should prevent a wash and valet

Service

Daniel Armson arranged and did everything he could to make sure we that we were informed about our car and kept us informed on the progress of our vehicles repair.

Service

Quality of service and speed very good. Only issue concerns cost which is a bit over the top.

Service

Completely satisfied.

Service

The car is well looked after whilst at the dealership.

Service

reduced the price of mot to what I could get elsewhere , everything after was on time and kept informed which is so important

Service

Very well organised and professional.

Service

Very good service, clear communication on the car.

Service

Very well organised, on time, knowledgeable staff

Service

they saw to my concern

Service

Good experience even with Covid restrictions.

Service

Simple straighforward process handled from start to finish by an efficient and friendly service coordinator (Emily Weaver)

Service

Everything went to plan

Service

Friendly, knowledgeable and efficient staff. Credit to the BMW brand

Service

Treated courteously and service completed on time.

Service

Great service and no pressure to buy

Service

Friendly service, good communication

Service

Service was great, very informative

Service

All work and cost advised prior to work being carried out , very helpful

Service

My service was carried out satisfactorily.

Service

Clear explanation of the process. Good professional service throughout by all staff.

Service

There appeared to be a delay in telling me there was an issue but they did compensate me for the long delay

Service

As out of town customer received the timed service necessary.

Service

The staff at Tamworth are customer focused, nothing is too much trouble and the service is as stated in my previous comments as first class.

Service

Always a great service

Service

Very professional, through this pandemic

Service

Great customer service

Service

They had checked my car for a possible fault i had told them about within twenty minutes.

Service

All of the staff I have dealt with have been helpful and polite, from the person greeting me in the car park all the way through the experience.

Service

Excellent service very well organised

Service

Completely satisfied

Service

Great to have had a video sent out to discuss work carried out Also collect and drop off was very helpful and all on time

Service

On time and i was kept informed

Service

Diagnosed the warranty fault and actually listened to what I had to say about my thoughts on potentially the issue. Spot on!

Service

Kept me informed and looked after me.

Service

Completely satified, but due to covid missed having my car cleaned

Service

Rectified my problem

Service

The team was friendly and helpful.

Service

Because I was.

Service

All necessary elements completed and comprehensively explained.

Service

I received a friendly efficient service and the booking, drop of and pick up of my car was well organised

Service

Excellent service

Service

Sarah Pajor was very efficient and very curtious on the service day and her attention to detail was grate. She sorted out my finance and I was able to pay online while I waited for the car service to be completed.

Service

No waiting around, efficient service throughout

Service

The scheduled brake fluid service was carried out in a timely manner and a very thorough vehicle inspection was carried out to provide a detailed report with video confirming the condition of the vehicle in minute detail for my assessment and action.

Service

Met at reception with a friendly smile and welcome Service carried out on time. Video check is a great service for the customer. Great attention to Covid requirements Sarah Pajor was very friendly and dealt with me very professionaly.

Service

Friendly staff and pleasant surroundings.

Service

This is my 3rd contact with BMW Tamworth. This recent contact has been superb. The previous 2 contacts were up there with some of the worst customer service I have experience So my dealings with Sarah have restored a little faith

Service

done exactly what they said they would

Service

Very professional service. I liked the health check and the offer of a free car wash. I was also thoroughly impressed with the work carried out by Thomas Smedley.

Service

Good service

Service

Everything works like clockwork, great facility

Service

Everything was taken care of as promised Debbie was excellent in explaining everything to me and she is very courteous

Service

Friendly and professional

Service

From taking my car onto site with COVID restrictions everything was dealt with in an excellent manner . I find the video sent to me by the technician very informative , and when collecting car again very satisfied with service received

Service

Kevin efficient and friendly

Service

As above. Very efficient but I still felt like a valued customer.

Service

Helpful assistance and information on procedures and attention to detail was excellent, explaining what work was being carried out

Service

Debbie Perry was my contact before, during and after the service recall on the X3. My experience with Sytner throughout this process was first class. Thank you

Service

Process was easy from start to finish

Service

If I could give more stars I would. Went above my expectations and more

Service

Very helpful and polite staff

Service

Friendly people and no pressure

Service

Earlier issues with lost engine cover quickly sorted out

Service

Everything was done in a timely and professional manner. No undue waiting, no surprises, no miscommunication

Service

Fantastic service from start to finish. Debbie was fantastic.

Service

Job done in good time while I waited.

Service

Only came in for an MOT but good initial service video

Service

Due to coronavirus some facilities were restricted so a proper assessment could be made. However the concerns over the virus and measures taken were impressive.

Service

A slick and efficient service with excellent facilities. The best garage/service facility I have experienced.

Service

Still give a good service even during these difficult times with covid restrictions

Service

Debbie Perry was really nice, chatty and efficient.

Service

Service advisor was polite, helpful and completely understood my requirements.

Service

The sales executive kept us updated & was very helpful.

Sales

I travelled over 100 miles to buy my new car from Sytner Tamworth because I knew they provided an excellent service and I wasn't disappointed.

Sales

Staff were courteous and friendly and worked me a great deal on a car I never thought I could afford. Thrilled to bits with my new motor!

Sales

Really enjoyed the experience

Sales

It was exemplary.

Sales

This fifth purchase was from a new dealership. The initially remote discussions were very helpful and informative, nor pushy. Post 11th April I was able to visit the dealership, service was just as good

Sales

Robert James was very professional and kept me advised of progress throughout the process. The delivery date was delayed due to a manufacturer recall, but Rob informed me of the issue as soon as he knew about it and expedited delivery once it arrived

Sales

Exceeded expectations

Sales

Very satisfied staff were very welcoming

Sales

Joe Cullen made my experience extremely easy. He also managed to complete the purchase and collection within a week which was great!

Sales

No pressure professional sales team with a great product

Sales

Customer service was excellent

Sales

Chris Lewis in sales was excellent. Kept us updated on the progress of the car from ordering to taking delivery. Spent a great deal of time, restrictions permitting at the time of ordering & at delivery.

Sales

Really helpful and informative

Sales

although there was a little delay in car arriving I was kept fully informed

Sales

Nothing to fault including the covid secure procedure

Sales

I didn't feel pressured at all and was treated with the utmost respect.

Sales

My requirements met despite many difficulties.

Sales

Excellent service from the salesman and the business manager

Sales

Easy process. I was kept well informed. All questions were answered. Very straight forward.

Sales

Very comprehensive.

Sales

Car was in perfect shape it was fast and simple and Covid secure

Sales

No issues and efficient service.

Sales

Our recent experience dealing with a new Business manager, Ben Rycroft actually prevented us moving to another brand. He really listened to our requirements . Adrien Wood then followed our progress through the process. Excellent communication.

Sales

Even Though we were in lockdown I found the experience very informative in a friendly atmosphere very informative during handover in a difficult time

Sales

Molly was very helpful in finding a car for me and keeping me informed of the delivery.

Sales

Again salesman Chris Lewis was extremely helpful.

Sales

Purchase was easy and straightforward as was pick up

Sales

Because the staff are plight And they know what they are going on about

Sales

Delivery schedule in accordance with time line and provided progress report as appropriate

Sales

Very professional throughout and kept to promised timescale. Car prepared as requested also. We took it straight to a detailer for ceramic coating. The detailer said the car was handed over in an excellent state, which is rarely the case he said!

Sales

The purchase options were clearly explained, the perfect spec of car sourced and delivery was ahead of schedule which was a nice surprise too.

Sales

went as smooth as could in these times

Sales

Again all throughout this process we was kept informed about the delivery date

Sales

Perfection

Sales

The service from Joe Cullen at BMW Tamworth is absolutely second to none, nothing has been too much trouble and he's always on hand to sort any issues I've had. He is the best car sales person I've dealt with and I have purchased 22 cars in 8 years!!

Sales

Nothing to complain about

Sales

The sales team were very efficient

Sales

Chris was attentive, always keeping me posted and such a great person to have through the whole experience. There is really nothing that can be faulted

Sales

Sales department were quick and efficient and sorted everything

Sales

Not as pushy as I'd found others in the past. Options were offered and explained, but if I didn't want them I wasn't nagged incessantly. Lockdown has it's own frustrations of course, but though Sytner managed well given the challenges.

Sales

Chris Lewis was great and made the whole experience of buying a car painless

Sales

Chris Lewis help with his product knowledge of all the technical stuff he talked me though pairing my phone to selling me a car that suited all my needs and it was quick and trouble free Great team

Sales

Considering the current circumstances it was a smooth and easy transaction.

Sales

All delivered to plan with no issues

Sales

From start to finish a truly professional experience.

Sales

The salesman's professional approach and a genuine desire to help and please his customer was first class.

Sales

I got the car i wanted for the price I wanted with professional advice and support from Molly Rogers and Ben