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ABOUT SYTNER TAMWORTH.

An Authorised West Midlands BMW Retailer.

Explore the dealership

Sytner Tamworth BMW

Sytner Sutton Coldfield have relocated to Tamworth with a brand new, industry leading Centre, located only 7 miles away from the old Centre, just off the A5. Please join us for a coffee and a look around our new Centre.

Meet the team

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Richard Hickling

Managing Director
  • Years in the industry 27

Miles Fisher

Corporate Sales Manager
  • Years in the industry 19

Mark Williams

New Car Sales Manager
  • Years in the industry 20

Nick Thompson

Used Car Sales Manager
  • Years in the industry 23

Daniel Bird

Sales Controller
  • Years in the industry 11

Nick Sheldon

Senior Business Manager
  • Years in the industry 16

Martin Fisher

Business Manager
  • Years in the industry 19

Richard Grantham

Business Manager
  • Years in the industry 16

Tim Clark

Business Manager
  • Years in the industry 19

Stephanie Smith

Used Car Sales Controller
  • Years in the industry 6

Mark Smith

Aftersales Manager
  • Years in the industry 22

Carl Rainbird

Service Duty Manager
  • Years in the industry 22

David Hunt

Parts Manager
  • Years in the industry 30

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Great Service in a friendly environment

Service

The customer service person Looked after me well. Very satisfied with the whole experience.

Service

The job was done to good satisfaction.

Service

My needs was taken into account as was dealt with very quickly

Service

Everything to do with the service, MOT and pre-warranty expiry checks appears to have been completed to our satisfaction, our service assistant Daniel was very knowledgeable about the X1 model and very helpful and courteous.

Service

Great service with the smile , helpful staff , good communication

Service

Sales rep was very pleasant. But original car that was ordered was given to another customer. Internal processes need to be reviewed how and why that was allowed to happen.

Service

You did what you said you would do and the car was returned clean and in good order

Service

Efftective, fast and friendly service was provided throughout.

Service

When I arrived it wasn't clear what I should do. The garage area you drive into for servicing is a great idea. Customer parking in general is also good. Once I handed my key over and was seated, again it wasn't clear what would happen next.

Service

It was as quick as what they said

Service

see above. Promised paperwork has still not been sent to me

Service

Excellent always deal with Daniel & Tom. Very helpful and do a great job.

Service

Debbie was particularly helpful. Thanks

Service

Service desk opened at 7am which meant wasn't late for work.

Service

Only downside is price.

Service

They have still not let me down

Service

Only a brake fluid service but reasonably priced. The dealership was very smart and the hospitality was good. Slight downside was 2 hour wait (rather than the 90 mins I was advised) but the car was washed in that time, so no real complaint.

Service

Clear precise information given which helped me understand what was needed.

Service

The time they take is very good, like the camera video and the ckeanliness

Service

The work was carried out quickly

Service

Generally happy but it took way over the 90 minutes advertised for the service

Service

Can't fault the service and premises but two & half hours while I waited was too long for just an MOT. It's always been my experience there that things get done at a quite relaxed pace!

Service

Changing of ties completed in 1 hr however it took 2 extra hours to clean the car. The advisor did apologise but I feel that this is excessive

Service

The roof developed a leak which hopefully has now been fixed on the second attempt. It was unfortuate that BMW ignored the advice given by both me and the technitian as to the probable cause and subsequently was not fixed on the first attempt

Service

Vehicle was in for recall to fixing on rear aerofoil.Also fluid chec' undertaken. Car cleaned and vacuumed all within 90 minutes

Service

Very friendly and helpful advisor

Service

Tom, who dealt with us was excellent and helped us to solve our problem with a good outcome.

Service

Misleading information caused me to pay £90 unnecessarily for brake fluid change

Service

Attentive and helpful staff. Nice environment.

Service

The work was carried out as advised. We were told the car would be ready to collect at 12.30 . we arrived on time, but the car was not ready until 13.30. Time is an expensive resource for everyone, not just Sytner. you need to improve on this.

Service

Debbie, as previously, provided excellent and friendly service.

Service

Staff excellent, couldn't have asked for more.

Service

Speedy excellent service

Service

Work carried out in a timely way, very nice valet on car. Price advised and adhered to. Friendly staff from booking, through the welcome, refreshments, service technician, valet and great service advisor. Altogether a good experience

Service

Needed new tyres which were arranged and fitted when requested

Service

Excellent service and attention

Service

Kept informed of the cars problem being sorted

Service

no problemsonly complaint ,thought it expensive for two hours work

Service

There was a minor fault with my car which, I appreciate, was difficult to isolate. However, they persevered and finally rectified the fault.

Service

Very professional from the time I arrived to when left ??

Service

BMW customer service is always exceptional however I did feel the cost of £550 for an MOT and service a little overpriced as originally told on the phone when booking in that it would be approximately £320

Service

Work carried as per recall notice, however, on returning home discovered a section of black BMW trim and sharp stainless steel clip on back seat. No mention of this or where it had come from. Had someone sat on it ,.it would have easily wripped seats

Service

Great service all round

Service

when presented with a bill for 2800 that started at 2000 I questioned this and its was reduce to 2400. I don't believe the costs charged are representative of the actual repair. It is plain and simple profiteering.

Service

Although I am happy with their service and attention to my requests my initial problem still hasn't been fully resolved

Service

As previous stated!! My allotted service advisor was far too busy to attend to me, just wonder how many other customers that day, that were found obviously more important than myself, and had spent £1200 with Sytner Tamworth?????

Service

I don't have any suggestions as to how to improve the experience

Service

Great service and nothing is to much trouble ......

Service

Great service, very swift

Service

Simply five stars. Nichola from service department credit to BMW. All staf manager makes me feel I am welcomed at BMW. That is the reason I am buying BMW . BMW such a fantastic cars, but at the same time fantastic after sale services.

Service

Felt special

Service

Very friendly, helpful, good coffee!

Service

all good

Service

10/10 Birmingham BMW had told me there were various things that needed to be done to the car. Tamworth were brilliant, no problems and checked all the areas I was concerned about.

Service

Notwithstanding the issues above there was efficiency in the front of house.

Service

ditto

Service

My car hasn't as yet been sorted and i am unable to drive my car

Service

Car job done and health check plus wash

Service

Always helpful and keep your car looking lovely

Service

My car was not washed and cleaned after this service was offered. They had my car all day and I picked it up in the evening. The lady I dealt with did apologise and offer to wash it, but I did not want to wait at tea rime for this. Slightly annoying.

Service

Everything sorted

Service

Very easy stress free and staff are very friendly

Service

Always ready to help me at short notice

Service

Very upfront

Service

See comments above, and although my issue was not fully answered, all involved gave it their best shot

Service

They could not fix the problems that they were notified about and somehow introduced two new problems. I will have to book the car in yet again.

Service

The service I received was excellent.

Service

Didn't get 100% cost paid on a fault that was dealership's fault in my opinion.

Service

Easy process

Service

Very good but expensive

Service

I thought the drive in service centre js an excellent feature, however I'm dissatisfied with the time taken to complete a routine service. In total it took 4 hours, and after reviving my Vhc video by text, it was another hour before I got my keys

Service

The service was to a satisfactory standard. All faults reported were addressed and rectified on the same day saving repeat visits. The only downside is I was not offered a drink on arrival, which is a shame given the long trip I had made.

Service

Excellent customer service from Nicola Bailey in the service department I was kept well Informed throughout

Service

The sales teams approach to finding the right product on budget was appreciated. The car that we purchased wasn't one that I was aware of but better fits our current needs.

Service

Kept informed of progress and topped up regular with refreshments whilst waiting.

Service

Good communications. Treated like a valued customer.

Service

all aspects of the warranty claim were dealt with in a totally professional manner, by a knowledgeable and courteous team.

Service

Perfect, every time!

Service

The service was excellent by all staff involved in particular Ian and Laura who worked really hard to ensure I got everything I required in the new vehicle. In addition the support I received when handing back my old vehicle was invaluable

Service

Nothing to complain about

Service

Issue resolved

Service

All issues resolved swiftly and accurately. Can't really ask for more.

Service

Over the years me and my partner have had several different makes of cars and we have never been treated so well. We even said we would buy another bmw just based on the service you provide.

Service

Vehicle was booked in for a health check,but in particular have used Sytner Tamworth before and always found them to be professional when dealing with them.

Service

I had an overnight puncture.. Rang Sytners Tamworth at 8 am who confirmed they had tyres in stock and would be able to check the car and fit a new tyre the sme day Deborah Perry was the Service Adviser that greeted me. Deborah gave me great service .

Service

Length of time waiting given nature of job.

Service

Excellent facility, easy to park, friendly knowledgeable staff.

Service

Always looked after

Service

All work evaluated, quoted for accurately and completed on time.

Service

Great service as always

Service

For me this represents complete satisfaction with an eye, always, to room for improvement.

Service

Lot of money for what appears to be an oil and filter change. Environment at Tamworth is excellent for customers who wait.

Service

The lady (Nicola i think) was great and very apologetic and arranged to have my car fixed quickly, but did involve disruption to me and my business. Im still watching the brakes fix as i am unconvinced, but lets wait and see.

Service

Valeting wasn't as good.Wing mirrors dirty,and inside of windscreen was dirty. The boot wasn't very clean......!!! I did not receive any after service paperwork.!!!

Service

Poor communication and status of vehicle to allow collection planning

Service

Very friendly and professional

Service

By now an expected level of overall service again has been achieved

Service

Excellent Service & Communication

Service

Staff very pleasant.

Service

First class service - no problems whatsoever

Service

Only went fir MOT advised that a service was due excellent

Service

They investigated the issue and resolved it to my satisfaction

Service

I booked in advance to have my tyres done but when I arrived the tyres weren't there so had to be ordered on the day. This meant waiting for a long time. Although I made it clear that I needed to leave at a certain time, I ended up leaving very late

Service

Great communication as always

Service

Overall the experience was good but keeping my car overnight was unexpected and arranging a courtesy car was problematic (mainly as I had no idea I would need my driving licence). All caused by a part not being delivered in time.

Service

Good service from the customer agent Tom, who recognised me from several years ago.

Service

Easy to do business with, fitted me in with no issues whatsoever. Given a single point of contact (Kevin in Servicing who was awesome), all work done to a high standard.

Service

I don't know if it was part of the check, but just after leaving the centre, I got an Adblue refilling warning. I would have saved time if it would have done that directly in the same check.

Service

Car fixed and covered by warranty.

Service

Excellent

Service

Once again, superb customer service - staff extremely knowledgeable and nothing was too much trouble

Service

Greeted, looked after, good value. What's not to like?

Service

My after sales contact looked after me very well. I had an excellent loan car for the day. Oh and the coffeee is excellent.

Service

Good service, pricing could be more competitive when compared to EMAC service plan recommend pricing.

Service

Sorted out the issue why I waited, even though it was a last minute emergency

Service

Good service

Service

Customer advisor lacked customer service skills.Uncomfortable experience and not valued as a customer. Seemed to feel that the only thing they are interested in your money. Possibly one of the worst experiences in 30 year. Disappointed!!

Service

Whenever I visit I get a warm welcome and my problems are sorted.

Service

The staff are friendly and polite and keep you informed as to what is going on with your car

Service

The video was clear and informative. Gave clear indication of condition and future work

Service

It all went ok

Service

Emilia provided a 1st class service and made sure the experience in terms of engagement and timings was

Service

MOT only done

Service

Always an easy and relaxed process.

Service

Would be completely if it was just the satisfaction of the local dealership. However BMW central have reduced the score by refusing to repair an issue they have acknowledged.

Service

I am very fussy about my car and i know it's always in good hands at Tamworth

Service

All work completed as requested

Service

Slick and professional

Service

1st class service every step of the way

Service

Very good

Service

Clarity of appointment booking, scope and payment.

Service

not enough characters on here to give you a full explanation. I will say, all they are interested in is money and selling cars, not interested in solving customers issues.

Service

High quality and well run facility

Service

Great prompt service

Service

From start to finish flawless service

Service

Lovely centre, easy to use. However, they forgot to reset my service light so that when I collected the car, I had to go back into the showroom whilst they took it back to reset.

Service

Very good service

Service

Completed

Service

Kept updated

Service

I was disappointed when being the first to arrive at 7.40am, I was the last person after 4 others pulled in afterwards to be seen to.

Service

friendly helpful staff .

Service

I found the experience easy, without stress and impressed by the organization. I am also impressed by the preliminary actions being contacted before the event to plan the date. The car is too clever telling you when it needs the next service !!!!

Service

Friendly, professional, timely and informative. Particularly Debbie Perry who looked after us from start to finish of the process, giving good continuity of service.

Service

Only went in for rear pads - came out with a new X5!

Service

Nicola Bailey managed my visit and was professional and friendly. She spotted an error on the invoice and corrected it immediately.

Service

Excellent service

Service

A poor experience

Service

Good customer service. Attentive and considerate staff

Service

Very Helpful and the wife was happy

Service

Very professional in all aspects

Service

Quick professional and helpful staff.

Service

Good communicating skills from your team

Service

Debbie was great!

Service

The Service was excellent and the building is state of the Art!

Service

I booked the car in for a specific piece of work which was completed on time and resolved my issue.

Service

Efficient service carried out the next day on from my initial phone call to book my car in.

Service

Great service kept me informed about how much it was going to cost and how long it would be. Thank you Debbie

Service

Cannot fault any part of the service experience

Service

Because you booked me in with just 24 hours notice; amazing!

Service

I THINK YOU OVER CHARGE TO FIT ONE NUMBER PLATE ON LABOUR

Service

Professional

Service

From start to finish the dealer was customer centric, ensuring to focus on my needs to help resolve the issue the vehicle. The dealership is very welcoming, excellently presented and has staff who are polite and willing to assist.

Service

No gripes whatsoever

Service

the service, feedback and responsiveness from chris (sales) and nick (business manager) was excellent

Service

Communication ahead of my appointment was excellent. Support and communication throughout the time I was being served by Sytner was brilliant. The facilities are the best I have experienced in a car servicing facility.

Service

The staff and facilities are 5 star

Service

Dealt with recall issue and good communications

Service

Technician could not see a problem so he assumed there was none - he should not be so dismissive a customer's complaint and should have bothered to ask questions. Not impressed with Sytner's service - hope this is not of foretaste of things to come.

Service

Following an issue with Sytners of Sheffield, I needed to have my car serviced for the first time. Sheffied and Tamworth liaised on the problem and my requirements were met by Tamworth without issue.

Service

I Was informed about the diagnosis of the problem and appropriately cost of the repair which was carried out on the same day. It meant that I wasn't without the car.

Service

Great and friendly service very prompt

Service

Excellent customer service

Service

The way you are meet and greeted taken into the service department show to a table and offered a drink you feel it's being looked after

Service

Staff kept me well informed and like the video of the car being checked over and the report emailed to me

Service

Great personal service and a great product

Service

Always receive courteous professional attention. Excellent customer care and staff in all departments.

Service

Great customer service and attendiveness, however wrong part fitted during a warranty repair.

Service

Always very helpful and friendly

Service

All good.

Service

We were very well looked after and everything clearly explained.Some problems came up on the car inspection but these were dealt with very well

Service

Very satisfied with all sides of the business I have dealt with although at busy times the wait can be long

Service

Fast track service whilst I waited meant I could work with WiFi with a cup of tea! Also matched price of a tyre with my local fitter. Really nice informal immaculate environment.

Service

Excellent service and communication from the staff especially Debbie Perry

Service

Every detail was thought about and handled in a professional manner.

Service

Everything done as I expected, but as I have an outstanding issue I cannot rate the service any higher.

Service

Would have been a 5 but the WiFi was a bit poor in the waiting area. Otherwise all great.

Service

No fuss. Easy experience

Service

Service was spot on, & the staff were excellent, as always.

Service

Very good. Replaced the air con condenser (under warranty) without any hassle.

Service

My car was MOTd and serviced promptly. It was washed for return to me.

Service

Good communication, listened to my issues and resolved them.

Service

Everything was very easy and slick and good customer care.

Service

Quick and organised..nothing less or more..

Service

Everything was done quickly and efficiently. There seemed to be a lack of reading material for those who chose to wait for the service to be done. When you were at Four Oaks there were newspapers to read.

Service

Couldn't have asked for more.

Service

We were met and treated very well by friendly people , video of what you did to the car , and returned to me cleaned inside and out ...very satisfied

Service

I don't feel I can trust the work carried out due to my windscreen washer not working before an MOT and not working after it has passed its MOT

Service

Quick, efficient. Completely satisfied.

Service

Vg

Service

Phoned & told about car service. Lots of other additional items added to service.Also MOT offered at the highest price only when I mentioned that other BMW garages its cheaper price did match but as a regular customer felt less valued.

Service

Staff and service was excellent, sales and finance team. Only down side was the tyre repair & inflation kits was missing out of vehicle and I am awaiting delivery of the missing item.

Sales

From receptionists we received courtesy and coffee. Agents were informative and Mr Haughey was professional.

Sales

Polite service made the process special

Sales

Josh Blakemore was professional

Sales

Martyn Timmis the sales person who dealt with me was first class nothing was to much trouble..

Sales

Ian hagley was extremely helpful and caring in helping us make the right choice of car

Sales

Very helpful from test drive to purchase. Got a fair part ex valuation as well. They are doing their best to fault find the connected drive issue I have which is currently unresolved.

Sales

Extremely happy with the dealer Sytner and also my sales representative Ian Haughey who could not do enough to help me. Listened and was able to understand my needs and deal with all questions and situations that arose.

Sales

Nothing was too much trouble. Car delivered on date

Sales

Fantatic adrian was great

Sales

exclent service from start to finish

Sales

Process of sales and service from Adrian Wood, the car etc has been great. The fall down has been on the finance side as detailed above, which is as stated meant to be the simplest part of the process, but has not worked in this instance

Sales

Excellent

Sales

Excellent experience from the moment I stepped into the dealership from host, Ian from sales, business manager Jack and Laura. All stars and Ian is awesome in mannerisms and patience.

Sales

Lewis was brilliant nothing was too much trouble

Sales

The salesman had excellent product knowledge and knew exactly how to make a deal for me. The changeover from my previous vehicle could have been complicated but all went as planned

Sales

Staff polite and friendly

Sales

Chris took the time to get us the right vehicle (which was in stock) and with Lauras' help, the right deal. Chris also did a full handover, going through all the operational detail of our new car. It was a genuine pleasure.

Sales

Over all very well and kind friendly approachable staff. When collecting the car I forgot my driving licence and had to return back to work for it.. maybee jsut a gentle reminder to the customer to bring all appropriate documentation.

Sales

Martyn was really helpful and assisted me with everything efficiently

Sales

Lewis Wale was knowledgeable, friendly and very patient with no pressure He has helped me understand the complexities of my new car and its difference from my previous MB cars. He and other staff members took care to look after my disabled wife

Sales

Knowledgeable friendly staff

Sales

Adrian our sales guy was very warm and welcoming and went above and beyond to meet our needs. ??

Sales

Kept up to date on the full progress of the sale

Sales

It was great dealing with the Junior sales Executive Molly Rogers, first class service and has installed complete confidence in the brand

Sales

Couldn't fault the staff at all, all very kind and welcoming.

Sales

Because I was satisfied with the service provided

Sales

On the whole excellent.

Sales

All excellent service via sales executive Joe Cullen. Prior to commitment Joe Cullen organised a days trial in 3 Series car. Support also from finance partner dealing with PCP Plan.

Sales

Martyn Timmis is excellent - been buying from him for a long time

Sales

Product knowledge, generally putting us at ease.

Sales

Great comms and handover from Josh and Chris

Sales

I was impressed with the process. I was offered expert advice and kept fully informed. The dealership was clean, modern and welcoming. All of the staff were friendly respectful and caring. All went to plan and exceeded my expectations.

Sales

Great service.

Sales

When collecting a new car with new fitted options , I feel that more time is needed during handover to fully cover all the features of the vehicle which are sold to you. Still not got Parking Plus to work after paying for the option.

Sales

BRILLIANT SALESMAN WHO EXPLAINED NEW TECHNOLOGY OF VEHICLE

Sales

When you walk in the place the atmosphere is so happy and professional

Sales

Chris Lewis, was very attentive to our enquiries. He showed us various vehicles and advised the best one for my Motability needs. Would recommend Chris and BMW Tamworth every time.

Sales

Because all the people involved in my purchase were very professional.

Sales

As above - service from chris and mark was excellent - regular dialogue re progress through the purchase process and the delivery/collection of the car was memorable....

Sales

I took a while to decide on the car I would buy. Ian took plenty of time to go through options and develop the car that I am delighted to have purchased. The handover was 'special' & informative. The whole experience was enjoyable.

Sales

Ian Haughey who was the salesman who was great and kept me updated whilst my car was getting delivered However 1 week later I found out the paper work was not completed properly I had to go back to the centre to sort it out.. which wasted my time !

Sales

Tim really searched everywhere for the colour car I wanted. He managed to find the exact car I wanted even with the extra bits on which I really like. I know this was quite difficult due to availability and deadline.

Sales

Perfect and enjoyable experience

Sales

No issues with taking delivery of the car, handover was smooth and did not take long

Sales

The car was under a sheet, wife impressed

Sales

All went well and smooth. No hard sell. Sales staff were great.

Sales

Dealership team were great. Joe Nick and Lucy were all very professional.

Sales

Professional seamless process

Sales

On time, everything was done

Sales

Adrian was absolutely brilliant, can't recommend him highly enough.

Sales

Great car great service and a very fast turnaround from coming in to driving off with a car which was very important for me

Sales

Every sorted and taken care of for me.

Sales

Adrian Wood, who looked after me this time and when I bought my previous BMW was excellent and I hope he will be there to look after me again next time.

Sales

I had to remind them about the loyalty discount, the car was not full with petrol as agreed and the front number plate was incorrectly fixed. That said they resolved all three to my satisfaction.

Sales

There was a few complications and also no of the little things like hand over gifts that make you feel your purchase is appreciated not just any other customer

Sales

Brilliant support and great advice, very happy with all aspects of Tamworth bmw

Sales

Joe Cullen went the extra mile to give me the best deal he could & he succeeded. He also kept me informed at all stages of the buying process.

Sales

All good

Sales

Purchase and delivery was quite painless. Sales person, Chris Lewis, has been most attentive and pleasant to deal with. Finance persons always a bit more tricky with the typical performance to get a reasonable deal.

Sales

Nice friendly staff and very nice showroom Great coffee

Sales

Have vehicle that has specification I require plus more due to BMW Tamworth.

Sales

Courteous Staff

Sales

I have dealt with Martin Timmins on all of my five purchase.

Sales

the car was delivered as said no problems Joe Cullen sales person was very knowledgeable

Sales

On all occasions I was made welcome and there seemed to be genuine desire to be of service, both Chris and Laura were professional throughout the buying experience.

Sales

New car within a week did not expect that

Sales

Initial order and collection were excellent. Phone calls unanswered frequently,and disorganisation during the wait for delivery were totally unacceptable

Sales

All of the above inclusive of well trained staff in a very nice environment.

Sales

Very good service.

Sales

Clean sales area and a Josh was great to deal with

Sales

Fast and friendly

Sales

Again this was down to the professional way we were dealt with by Lewis.

Sales

Great service