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ABOUT SYTNER TAMWORTH.

An Authorised West Midlands BMW Retailer.

Explore the dealership

Sytner Tamworth BMW

Sytner Sutton Coldfield have relocated to Tamworth with a brand new, industry leading Centre, located only 7 miles away from the old Centre, just off the A5. Please join us for a coffee and a look around our new Centre.

Meet the team

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Richard Hickling

Managing Director
  • Years in the industry 27

Miles Fisher

Corporate Sales Manager
  • Years in the industry 19

Mark Williams

New Car Sales Manager
  • Years in the industry 20

Nick Thompson

Used Car Sales Manager
  • Years in the industry 23

Daniel Bird

Sales Controller
  • Years in the industry 11

Nick Sheldon

Senior Business Manager
  • Years in the industry 16

Martin Fisher

Business Manager
  • Years in the industry 19

Richard Grantham

Business Manager
  • Years in the industry 16

Tim Clark

Business Manager
  • Years in the industry 19

Stephanie Smith

Used Car Sales Controller
  • Years in the industry 6

Mark Smith

Aftersales Manager
  • Years in the industry 22

Carl Rainbird

Service Duty Manager
  • Years in the industry 22

David Hunt

Parts Manager
  • Years in the industry 30

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Friendly, professional, timely and informative. Particularly Debbie Perry who looked after us from start to finish of the process, giving good continuity of service.

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A poor experience

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Excellent service

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Good customer service. Attentive and considerate staff

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Nicola Bailey managed my visit and was professional and friendly. She spotted an error on the invoice and corrected it immediately.

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Only went in for rear pads - came out with a new X5!

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Very Helpful and the wife was happy

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Quick professional and helpful staff.

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Very professional in all aspects

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Good communicating skills from your team

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Debbie was great!

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The Service was excellent and the building is state of the Art!

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I booked the car in for a specific piece of work which was completed on time and resolved my issue.

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I THINK YOU OVER CHARGE TO FIT ONE NUMBER PLATE ON LABOUR

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Because you booked me in with just 24 hours notice; amazing!

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Great service kept me informed about how much it was going to cost and how long it would be. Thank you Debbie

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No gripes whatsoever

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Professional

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From start to finish the dealer was customer centric, ensuring to focus on my needs to help resolve the issue the vehicle. The dealership is very welcoming, excellently presented and has staff who are polite and willing to assist.

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Communication ahead of my appointment was excellent. Support and communication throughout the time I was being served by Sytner was brilliant. The facilities are the best I have experienced in a car servicing facility.

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the service, feedback and responsiveness from chris (sales) and nick (business manager) was excellent

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The staff and facilities are 5 star

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Dealt with recall issue and good communications

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Following an issue with Sytners of Sheffield, I needed to have my car serviced for the first time. Sheffied and Tamworth liaised on the problem and my requirements were met by Tamworth without issue.

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Technician could not see a problem so he assumed there was none - he should not be so dismissive a customer's complaint and should have bothered to ask questions. Not impressed with Sytner's service - hope this is not of foretaste of things to come.

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I Was informed about the diagnosis of the problem and appropriately cost of the repair which was carried out on the same day. It meant that I wasn't without the car.

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Excellent customer service

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Great and friendly service very prompt

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The way you are meet and greeted taken into the service department show to a table and offered a drink you feel it's being looked after

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Always receive courteous professional attention. Excellent customer care and staff in all departments.

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Staff kept me well informed and like the video of the car being checked over and the report emailed to me

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Great customer service and attendiveness, however wrong part fitted during a warranty repair.

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Great personal service and a great product

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All good.

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Always very helpful and friendly

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We were very well looked after and everything clearly explained.Some problems came up on the car inspection but these were dealt with very well

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Excellent service and communication from the staff especially Debbie Perry

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Very satisfied with all sides of the business I have dealt with although at busy times the wait can be long

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Fast track service whilst I waited meant I could work with WiFi with a cup of tea! Also matched price of a tyre with my local fitter. Really nice informal immaculate environment.

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Every detail was thought about and handled in a professional manner.

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Would have been a 5 but the WiFi was a bit poor in the waiting area. Otherwise all great.

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No fuss. Easy experience

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Everything done as I expected, but as I have an outstanding issue I cannot rate the service any higher.

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Very good. Replaced the air con condenser (under warranty) without any hassle.

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Good communication, listened to my issues and resolved them.

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Service was spot on, & the staff were excellent, as always.

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My car was MOTd and serviced promptly. It was washed for return to me.

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Everything was very easy and slick and good customer care.

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Quick and organised..nothing less or more..

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Everything was done quickly and efficiently. There seemed to be a lack of reading material for those who chose to wait for the service to be done. When you were at Four Oaks there were newspapers to read.

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We were met and treated very well by friendly people , video of what you did to the car , and returned to me cleaned inside and out ...very satisfied

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I don't feel I can trust the work carried out due to my windscreen washer not working before an MOT and not working after it has passed its MOT

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Couldn't have asked for more.

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Quick, efficient. Completely satisfied.

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Vg

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Phoned & told about car service. Lots of other additional items added to service.Also MOT offered at the highest price only when I mentioned that other BMW garages its cheaper price did match but as a regular customer felt less valued.

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Not having parts in the first place, having to waste half a day coming back in and general disinterest by staff

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Completely Satisfied

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Always welcoming, knowledgeable and able to come up with solutions

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All of the staff and organisation at Tamworth were excellent

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Service completed quickly, great video sent to me showing me what was required. A lovely service advisor who kept me informed at all times.

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They put car back together so i could use it for a few hours whilst hire car was organised

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I cannot fault Sytner Tamworth. They went above and beyond to help sort the issue with my car and ensure at no point was I without transport.

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I was left waiting for an hour to be seen by a receptionist. They had actually started to work on the car before I was seen by anybody There was confusion with another customer and my bill was reduced to compensate. However it should have taken 1hr.

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The excellent staff always make you feel important and looked after.

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Very efficient and friendly and work carried out well

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Excellent service and Tom was really helpful and sorted my issue tether car..

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Fast efficient and highly courteous service.

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from start to finish the level of service is excellent if there is any criticism and its only a small point it takes longer to handover the keys than it should when its already booked in. I would simply like to drop the car off and not wait 15 minute

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The Dealership experience was very good but the telephone booking process was not good at all.

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Debbie is very good.

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Kept in the know what was going on and given a car whilst car was in for service due to delay on part

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As above

Service

Two issues were raised 1) Exhaust blowing and 2) Squeak from wheel. These were advised as not been found but are both still an issue on the car.

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Log books wasn't sent out and I got a fine , had to come back twice to sort out paperwork not completed correctly

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Poor post service

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I have given this answer as I we enjoyed the service you gave us and to top it All you valeted the car .

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From booking the appointment complete with loan car at short notice, to taking the car into Tamworth, the time given to me by your young lady representative was impressive. Collection of the car was a pleasure. A very good all round experience.

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Lola was great, you feel welcomed.

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Vehicle was in for its 'birthday' check, wash and clean. When I got the vehicle back it was very clean apart from at the bottom on the side skirts which the technician had completely missed.

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Service department were professional in all aspects

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Good communication

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No messing around in and out

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Good service in the main, could do with a few more progress updates whilst waiting as the car came off the ramp almost an hour before my advisor spoke to me

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i got free car clean which was very much needed

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Kept me informed throughout the service

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Look was great dealing with what was in her control

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Work done verified, work required advised, and quality and cleanliness assured. The price was confirmed prior to work being done, which meant no surprises.

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No complaints.

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there was a complete lack of communication between the people I was talking to on the phone and the technician who came out to see me and Synter Tamworth that resulted in an unnecessary waste of 2 hours of my time

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Well looked after and work was carried out as requested

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Happy with service I received

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BMW Tamworth are excellent, Mr Tom Smedley from the Service Department was excellent throughout the whole process.

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Everyone, particularly Sarah, was very helpful and accommodating

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Quick, pleasant experience.

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The Engineer Mr. Sanchez Fox was exremely helpful, knowledgeable and polite

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As said in the first part off the question could not fault anything about Tamworth as the saying goes I would give 11 out off 10 that's how happy I was with the overall service attitude and friendly people who work there

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Service advisor did nothing that I asked of her. There was no video from the health check . Overall bitterly disappointed.

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First class

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Although it took a little longer than anticipated, I was fully kept informed and the reception area very welcoming and comfortable during the waiting time.

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Everything done on time.

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As above and thanks to the excellent Debbie Perry for her customer service experience and excellent levels of communication. She was the difference between a poor experience at the dealership and one that turned around with a good outcome.

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Excellent service from booking all the way through to collecting the car when completed.

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The after sales service is excellent

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Absolutely nothing to fault.

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All works done in estimated time frame and car cleaned!

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I booked the car through the BMW website and was under the impression that I had booked a time slot for the recall repairs of 90 minutes, starting at around 10.45. However, the repairs didn't start until afternoon and took all day to complete.

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As to date all service and MOT's been well informed on all questions asked and the video sent about the health check etc, great idea.

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Very friendly, smart and cheerful staff. All work carried out and finished when told it would be.

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Debbie Perry, from the Service Department looked after everything from start to finish and kept me fully informed throughout the process. She was a pleasure to deal with.

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2 faults despite being told all OK

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As I have already contacted managers of bmw Sytner Tamworth and received NO reply I will not be giving further details. Please see my email.

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very well looked after on the day. especially after two previous BMW franchises failed to spot the problem and failed to address it.

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Quick and efficient

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The first time I took my car to this dealership I was impressed all round and my car was given back to me gleaming. This time I was less impressed by the how the car looked/lots of dirt still on the wheels despite having 2 new tyres fitted.

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Good friendly service by all.

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Very satisfied

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Done while I waited oil Service and washed and valeted and back on the road within 90 minutes

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Seamlessly

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The care provided was exceptional.

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As previous answer. The only thing that prevented it from being a maximum score was that there was a slight delay when I arrived to collect my car. That said, I think the reason was that the Body Shop manager wanted to explain certain things.

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Excellent service from start to finish. Able to drive straight into reception bay and after few minutes of paper work drive away in courtesy car. Received a phone call a few hours later to say it was ready and picked up without problem.

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Experts. Knew answers to all questions

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Professional friendly service

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The customer service adviser (Daniel) who dealt with me was very helpful and efficient. The work was done in the time promised and the additional items supplied were at competitive prices (two Pirelli tyres).

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Easy to deal with and do a good job. Note that this is Mini and not BMW.

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Welcomed, car taken to workshop and I was kept informed of progress. Car was completed in a timely fashion washed and vacuumed. Very good service, efficient and reasonable cost.

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Nichola was brilliant. She got me in the next day for my service. A lovely and friendly manor, nothing was too much trouble.

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Friendly staff and fully updated at all times, hopefully problem with my car has been resolved although only time will tell if the fault returns.

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They did everything they said they would.

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Very efficient and friendly service

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Great service, great understanding of situation

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Friendly and efficient staff, good facilities for servicing

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The whole sale to collection process went smoothly

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Always had good service and assistance, and that continues.

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Excellent service

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easy of booking and general high standard by all staff

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Excellent customer service

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It was a pleasing experience with no issues .

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Lola sorted my recall swiftly and without hassle.

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The car had to be called back - same day to complete service, it had only been part done!

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Adrian the BMW supervisor who sold me the car was great throughout there process, really helpful and attentive.

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My car was serviced and it was all dealt with promptly and with ease

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Tamworth have gone above and beyond to help me resolve my Used car issues!

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Price quoted for replacement tyres was ridiculous.

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Excellent service from Lola from when the car was booked in to collection of the vehicle after service. Everything was ready when we dropped the vehicle off, and any questions we had were answered

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Very efficient and helpful staff. Kept me informed throughout the process and even when the parts were going to take longer to arrive arranged for BMW to supply a rental car. No hassle, just a great service.

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BMW Tamworth have always shown care and attention to detail on my behalf, they make you feel like your family, we are, BMW family

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Personable and excellent service

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Great comms and service from staff

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As described in the previous section the contact, quality of work and professional attitude to all aspects of customer service is unsurpassed in my lifetime of motoring....

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I was able to work easily using the facilities whilst waiting for my service. I was looked after very well and given regular updates on the progress of the service.

Service

Car was in for 6 hrs and still had same fault when I got it back

Service

Of concern upon the car being returned a colleague pointed out that the bonnet, drivers side was out of line-a metal object was discovered under the bonnet(retained)-once removed the bonnet shut-not good.

Service

Continued feed back and great surroundings in the lounge area with the ability to work

Service

I was questioned why I didn't book the part I was getting fitted at this visit when the car was serviced 3 weeks ago. I was told when booking the appointment that the service team may not have time to fit the part as well as service - so why ask?

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Staff are brilliant and informative.

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Very professional & great staff.

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Only negative is it can be difficult to get through to service when busy

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My vehicle was in for an MOT and warranty checks,and was completed very quickly.

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rELIABLE STAFF, FULL KNOWLEDGE OF WHAT IS REQUIRED AND EXCELLENT COMMUNICATIONS.

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Always pleasant staff at Tamworth

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I feel that the prices are higher than they need to be, especially for safety items , such as braking system.

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As explained in question one.

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The process for this service and Mot was very good apart from having to pay extra to bring down the excess on the courtesy car. Lola Was friendly and efficient

Service

everyone was very attentive and helpful

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I have been using Sytner since the 90's over which time the vfm has reduced. Used to be offered a curtesy car by default or a collect and return service. This is no longer the case which means that my day is disrupted whilst I wait for the car.

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Good communication and good service.

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Everything was done professionally

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Excellent facilities and staff

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The Service Department did there best in trying to find the fault with the Alarm on my Z3, but didn't do so. It's now a matter of elimination, to see which Alarm Sensor is causing the problem, and this will take time.

Service

Everything was handled effortlessly with little disruption to my schedule. The only reason that it didn't warrant top marks was the extended time taken for parts. I realise that this is an issue for BMW Germany but the buck stops at Sytners

Service

Really friendly and helpful, easy to arrange repairs and all done very quickly with a full health check video

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my car was checked, I had a message sent with video showing me my car The coolant was changed on the day and car cleaned Inside and out .

Service

Done everything I ask for.

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Everything was done as promised with no delay.

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Sarah went out of her way to help even when BMW Assist had not booked the job in

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Karen Clougher and her service manager were brilliant - thank you

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3 hours is to long to wait for a service collect and deliver prefered

Service

Very helpful

Service

Fortunately the need for my visit was elementary and simple but this was not treated as a trivial matter. It was given respect and treated with all the significance of a far more complex issue.

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Well dealt with at every level.

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Completed in the time quoted

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The service showed I need new Brake pads you were going to Phone me when this has been approved by the leasing company I am Still waiting

Service

Made a request for a minor bodywork quote, still awaiting it weeks later (after chasing at the weekend).

Service

Again - very satisfied with Debbie Perry I will give her 5. How can you service a car - ie change brake fluid and then few days later have warning for engine oil service etc and need another visit. Luckily Debbie got involved and things improved

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Staff went to lengths to resolve the concerns that arose.

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Always satisfied with the service, only issue is the prices are a bit high.

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Best dealer I've been to after a bad experience at Stratstone

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Great environment and really pleasant team

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The service was carried out promptly while I waited and was completed before estimated timeframe. I could not have asked for more help from the lady who co-ordinated the service - 1st Class!

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First class service well looked after

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very good service

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I found Sytner to be extremely helpful and were professional in their approach

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See previous answer Both my wife and I own new BMW vehicles and sadly Sytner Tamworth may not be our first choice for future servicing or our next vehicle purchase.

Service

Took longer than estimated but staff were friendly and helpful, a free coffee and a good site.

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great experience

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Efficient process

Service

I took a while to decide on the car I would buy. Ian took plenty of time to go through options and develop the car that I am delighted to have purchased. The handover was 'special' & informative. The whole experience was enjoyable.

Sales

Perfect and enjoyable experience

Sales

Ian Haughey who was the salesman who was great and kept me updated whilst my car was getting delivered However 1 week later I found out the paper work was not completed properly I had to go back to the centre to sort it out.. which wasted my time !

Sales

Tim really searched everywhere for the colour car I wanted. He managed to find the exact car I wanted even with the extra bits on which I really like. I know this was quite difficult due to availability and deadline.

Sales

The car was under a sheet, wife impressed

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Professional seamless process

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On time, everything was done

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Adrian was absolutely brilliant, can't recommend him highly enough.

Sales

Great car great service and a very fast turnaround from coming in to driving off with a car which was very important for me

Sales

Every sorted and taken care of for me.

Sales

Adrian Wood, who looked after me this time and when I bought my previous BMW was excellent and I hope he will be there to look after me again next time.

Sales

There was a few complications and also no of the little things like hand over gifts that make you feel your purchase is appreciated not just any other customer

Sales

I had to remind them about the loyalty discount, the car was not full with petrol as agreed and the front number plate was incorrectly fixed. That said they resolved all three to my satisfaction.

Sales

Brilliant support and great advice, very happy with all aspects of Tamworth bmw

Sales

Joe Cullen went the extra mile to give me the best deal he could & he succeeded. He also kept me informed at all stages of the buying process.

Sales

Purchase and delivery was quite painless. Sales person, Chris Lewis, has been most attentive and pleasant to deal with. Finance persons always a bit more tricky with the typical performance to get a reasonable deal.

Sales

All good

Sales

Nice friendly staff and very nice showroom Great coffee

Sales

I have dealt with Martin Timmins on all of my five purchase.

Sales

Courteous Staff

Sales

Have vehicle that has specification I require plus more due to BMW Tamworth.

Sales

On all occasions I was made welcome and there seemed to be genuine desire to be of service, both Chris and Laura were professional throughout the buying experience.

Sales

the car was delivered as said no problems Joe Cullen sales person was very knowledgeable

Sales

New car within a week did not expect that

Sales

Very good service.

Sales

All of the above inclusive of well trained staff in a very nice environment.

Sales

Initial order and collection were excellent. Phone calls unanswered frequently,and disorganisation during the wait for delivery were totally unacceptable

Sales

Clean sales area and a Josh was great to deal with

Sales

Fast and friendly

Sales

Again this was down to the professional way we were dealt with by Lewis.

Sales

Great service

Sales

Joshua the sales rep who I delay with was really informative and kept me upto date with everything.

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Overall a smooth experience.

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Very smooth from start to finish, great experience all round.

Sales

Car was amazing , staff extremely helpful

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A fully professional experience

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Extremely professional and knowledgable sales and financial staff and a very smooth handover

Sales

The centre looked the part, but I feel it was no better than any other dealership. I was not informed if my finance application had been approved, despite being promised a call. I also never received the promised call post delivery call.

Sales

Salesman went out of his way to accomdate our needs......explained the cars functions well

Sales

What a show room, friendly staff that are always helpful and your own coffee shop !??

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Well looked after.

Sales

Good product knowledge and excellent customer service

Sales

gave every effort to help, polite, very hospitable and gave all assistance on type, model, test drive etc.

Sales

again The sales person treated me like a person as some of the places I went to did not (Mobility customer) so Iam like I said is a credit to your business.

Sales

We simply cannot fault the performance of Ian Haughey, probably the best car sales executive we have ever felt with. The friendly coffee bar on entering the facility was a great way of passing the time waiting for service (a nice touch)

Sales

very comfortable sales process and quick delivery

Sales

Lewis has a really good knowledge about the vehicles and helped us make the right choices. He kept us well informed during the production period and has kept in contact since collecting the car. Sytner Tamworth are modern, well managed and efficient.

Sales

This is my 4th car now and I've always dealt with Martyn Timmis who has always looked after me. It is always a pleasure to deal with Sytner as in the past I have tried with dealerships such as Stratstone and have turned my business away

Sales

The service I received was good

Sales

Had an issue but it was resolved quickly and professionally

Sales

Good experience throughout

Sales

There is a lot of paperwork to complete.

Sales

Adrian was excellent. Listened well, provided options for me to consider and didn't push his own view point. Made for an enjoyable, stress free experience. I felt very comfortable about the purchase decision I was making.

Sales

Chris and the team at Sytner Tamworth are excellent as always and worked hard to get me a good deal on the new M2. It was less than a week from paying the deposit before I was in the collect the car, and it looked fantastic when I picked it up.

Sales

My sales agent was only unavailable on one occasion, due to a misunderstanding on my part but a cup of coffee later another person had all of my details and was able to attend to me just as professionally as my normal sales professional.

Sales

Good handover

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No nonsense service

Sales

Such a great showroom, with welcoming and extremely friendly staff and great customer service.

Sales

Salesman josh Blakemore did everything he could to help me choose the right car and nothing is too much trouble for him

Sales

Everything organised perfectly.

Sales

Easy to deal with.

Sales

i couldnt have asked for anything better, from taking a test drive and having all the features demonstrated to me, picking the colour and spec i wanted and getting my extras all fitted, the whole process went smoothly without any problems.

Sales

pleased with level of sales knowledge

Sales

The only issue with the organisation was with the paperwork issued. A full listed acount for each item purchased was not offered without asking. This we find to be a significant fault