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ABOUT SYTNER TAMWORTH.

An Authorised West Midlands BMW Retailer.

Explore the dealership

Sytner Tamworth BMW

Sytner Sutton Coldfield have relocated to Tamworth with a brand new, industry leading Centre, located only 7 miles away from the old Centre, just off the A5. Please join us for a coffee and a look around our new Centre.

Meet the team

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Richard Hickling

Managing Director
  • Years in the industry 27

Miles Fisher

Corporate Sales Manager
  • Years in the industry 19

Mark Williams

New Car Sales Manager
  • Years in the industry 20

Nick Thompson

Used Car Sales Manager
  • Years in the industry 23

Daniel Bird

Sales Controller
  • Years in the industry 11

Nick Sheldon

Senior Business Manager
  • Years in the industry 16

Martin Fisher

Business Manager
  • Years in the industry 19

Richard Grantham

Business Manager
  • Years in the industry 16

Tim Clark

Business Manager
  • Years in the industry 19

Stephanie Smith

Used Car Sales Controller
  • Years in the industry 6

Mark Smith

Aftersales Manager
  • Years in the industry 22

Carl Rainbird

Service Duty Manager
  • Years in the industry 22

David Hunt

Parts Manager
  • Years in the industry 30

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

My bmw developed a drivetrain error message on the way to Tamworth. I drove to Tamworth Bmw and explained the problem to your front of staff. They introduced me to KAREN SUTTON who on hearing that I was heading to Heathrow Xmas eve took my keys.

Service

Items not happy with are covered in the previous section

Service

although my X1 has had a re-occurring problem with the display and there is only 6 months left on the warranty I voiced my concerns about it happening out of warranty and was assured that you would talk to BMW on my behalf if this fault was repeated.

Service

Efficient and work done in time stated

Service

The experience was great, car prepared and available on time.

Service

It was carried out quickly, and I was kept informed at every stage

Service

Friendly staff, good service whilst waiting.

Service

Just feel ripped off - trying to charge £600 for a service and oil change is pathetic.

Service

I have already given the reason above.

Service

The staff, particularly Debbie who we dealt with were excellent, professional and very helpful.

Service

Couldn't fault the experience(this time).

Service

Even though they were unable to find the fault on the 1st visit, they got a comparable car in to prove the noise i was hearing wasn't right and it was fixed perfectly on the next visit.

Service

Service completed ahead of time

Service

There was a delay due to availability of parts but I was kept fully in formed which helped to plan my day accordingly.

Service

My car had a flat tyre and they fitted me in without an appointment. I was made welcome and could work at the dealership until my car was ready.

Service

Good service

Service

Appointment available within 48 hrs following crash of BMW Connected. System patch loaded - so far working ok. Well looked after throughout drop-off and collection processes.

Service

Excellent service even though the service was very expensive

Service

car was returned covered in bird mess, over roof, windows. wings and bonnet and white leather drivers seat had large, black marks from which i presume was from the service technicians overalls

Service

Tom the service advisor and Nichola in the past have been a pleasure to deal with. Both are very helpful and accommodating

Service

Excellent

Service

The service advisers and customer facing staff were exemplary but let down by poor work shop practice.

Service

Fault on clicking noise is still present but advised car needs a longer running in period. Door glas drop was fixed.

Service

Brilliant very friendly and helpful

Service

First time user at Tamworth and very impressed. All work completed within 4 hours on a Saturday morning. Well organised and much better than Stratstones in Derby that I have previously used. Will definitely return there in future.

Service

My car was damaged during the courtesy clean! The valeting team had obviously pre sprayed my car with chemical which was either too strong or was left to dwell too long, this resulted in some of my trim being stained.

Service

Costs are very high

Service

As said before. Nothing about how I was handled by Debbie, only the information given via MOT and Healthcheck compared to information given at another visit 2 weeks later. Lack of consistency and or factual results make me somewhat dissatisfied.

Service

Quick, useful and good experience

Service

Had to wait quite a while to be seen, I was looked after very well while waiting though. Once the service representative got to me it was 1st class service

Service

Pleasant, helpful, knowledgeable staff.

Service

Excellent service from the beginning to the end

Service

Service was excellent

Service

it was a pleasant eexprence

Service

They listen and care about the customer

Service

Always good service and very welcoming staff who can't do enough. Car is well looked after and valet is a great bonus.

Service

From the moment i drove into service then waited for 90 minutes as agreed,evertying points was exceptional.

Service

Excellent service from.start to pick up of our new Car.

Service

The car was in service on the 12th Nov. Everything ok apparently. 3 weeks later the dashboard said the breaks were broken. Took the car back. Over £600 the repair. Now the tyres are deflated. The steering is also loose. I am unhappy with the car.

Service

No clarity on price despite request. This was for service not recent work done under warranty

Service

Frustrated that battery wasn't covered on Warranty when I have only had the car 6 months and it was failing not failed and I was penalised for only making short journeys which is more to do with the fact that I am 37 weeks pregnant and have stopped t

Service

Looked after me from start to finish, no hassle...and always made me feel in control.

Service

The service advisor was very polite and professional and I was informed of the thickness left on my brake pads and given the option if I wised these to be changed.

Service

Service is truly excellent

Service

Always polite and helpful nice area to have a nice coffee

Service

Efficient

Service

Video good, nice clean vehicle received back BUT front windscreen washer bottle empty. Nothing further to report here!

Service

Very good service experience and well looked after by Debbie.

Service

add online booking and get 5 stars :) telephone booking is obsolete these days. My booking wasn't even found when I arrived to service the car.

Service

No problem with arranging and arriving. Customer service lady very good. Disappointed to find windscreen washers topped up with water no screen wash!!!

Service

Car was serviced but came out with a bulb fault, had to be returned two days later...

Service

Service and mot completed in time frame requested.

Service

Treated very well and kept informed. The only reason I gave 9 not 10 was the price. Service was very good.

Service

not impressed with the way service have responded to my request to open a case with BMW UK. Instead they have asked me to get in touch in the new year when the technician is available.

Service

My needs was taken into account as was dealt with very quickly

Service

Great Service in a friendly environment

Service

The job was done to good satisfaction.

Service

The customer service person Looked after me well. Very satisfied with the whole experience.

Service

Everything to do with the service, MOT and pre-warranty expiry checks appears to have been completed to our satisfaction, our service assistant Daniel was very knowledgeable about the X1 model and very helpful and courteous.

Service

Two weeks after having the car in for a service and rear brake pads replaced the car has to go in for a further service to have the brake fluid replaced. This is not the sort of service that I expect from BMW!

Service

Score would have been 5/5 , but the clock was wrong when it came out of service!

Service

All staff have been courteous and professional right from pre sales, sales and service whether that is phone/chat or in person at the garage.

Service

Completing a major engine replacement is a very technical challenge but once again Sytner completed the task quickly and effectively . Customer service has always been of the highest order

Service

The wet footwell issues was not solved, but these are often difficult to find, However service took me though what had been done to find it.

Service

Everything went well despite having to leave my car there over the weekend as parts had to be obtained I was able to keep a loan car over the weekend.

Service

Still got tyre pressure warning lights on

Service

Great service with the smile , helpful staff , good communication

Service

Sales rep was very pleasant. But original car that was ordered was given to another customer. Internal processes need to be reviewed how and why that was allowed to happen.

Service

When I arrived it wasn't clear what I should do. The garage area you drive into for servicing is a great idea. Customer parking in general is also good. Once I handed my key over and was seated, again it wasn't clear what would happen next.

Service

It was as quick as what they said

Service

You did what you said you would do and the car was returned clean and in good order

Service

Efftective, fast and friendly service was provided throughout.

Service

Excellent always deal with Daniel & Tom. Very helpful and do a great job.

Service

Debbie was particularly helpful. Thanks

Service

see above. Promised paperwork has still not been sent to me

Service

Service desk opened at 7am which meant wasn't late for work.

Service

Only a brake fluid service but reasonably priced. The dealership was very smart and the hospitality was good. Slight downside was 2 hour wait (rather than the 90 mins I was advised) but the car was washed in that time, so no real complaint.

Service

Clear precise information given which helped me understand what was needed.

Service

Was not Happy

Service

They have still not let me down

Service

Only downside is price.

Service

Generally happy but it took way over the 90 minutes advertised for the service

Service

The time they take is very good, like the camera video and the ckeanliness

Service

The work was carried out quickly

Service

Changing of ties completed in 1 hr however it took 2 extra hours to clean the car. The advisor did apologise but I feel that this is excessive

Service

The roof developed a leak which hopefully has now been fixed on the second attempt. It was unfortuate that BMW ignored the advice given by both me and the technitian as to the probable cause and subsequently was not fixed on the first attempt

Service

Can't fault the service and premises but two & half hours while I waited was too long for just an MOT. It's always been my experience there that things get done at a quite relaxed pace!

Service

Vehicle was in for recall to fixing on rear aerofoil.Also fluid chec' undertaken. Car cleaned and vacuumed all within 90 minutes

Service

Very friendly and helpful advisor

Service

Tom, who dealt with us was excellent and helped us to solve our problem with a good outcome.

Service

Misleading information caused me to pay £90 unnecessarily for brake fluid change

Service

Attentive and helpful staff. Nice environment.

Service

Debbie, as previously, provided excellent and friendly service.

Service

The work was carried out as advised. We were told the car would be ready to collect at 12.30 . we arrived on time, but the car was not ready until 13.30. Time is an expensive resource for everyone, not just Sytner. you need to improve on this.

Service

Speedy excellent service

Service

Excellent service and attention

Service

Staff excellent, couldn't have asked for more.

Service

Needed new tyres which were arranged and fitted when requested

Service

Work carried out in a timely way, very nice valet on car. Price advised and adhered to. Friendly staff from booking, through the welcome, refreshments, service technician, valet and great service advisor. Altogether a good experience

Service

Very professional from the time I arrived to when left ??

Service

BMW customer service is always exceptional however I did feel the cost of £550 for an MOT and service a little overpriced as originally told on the phone when booking in that it would be approximately £320

Service

no problemsonly complaint ,thought it expensive for two hours work

Service

There was a minor fault with my car which, I appreciate, was difficult to isolate. However, they persevered and finally rectified the fault.

Service

Kept informed of the cars problem being sorted

Service

when presented with a bill for 2800 that started at 2000 I questioned this and its was reduce to 2400. I don't believe the costs charged are representative of the actual repair. It is plain and simple profiteering.

Service

Work carried as per recall notice, however, on returning home discovered a section of black BMW trim and sharp stainless steel clip on back seat. No mention of this or where it had come from. Had someone sat on it ,.it would have easily wripped seats

Service

Great service all round

Service

Although I am happy with their service and attention to my requests my initial problem still hasn't been fully resolved

Service

As previous stated!! My allotted service advisor was far too busy to attend to me, just wonder how many other customers that day, that were found obviously more important than myself, and had spent £1200 with Sytner Tamworth?????

Service

Great service and nothing is to much trouble ......

Service

I don't have any suggestions as to how to improve the experience

Service

Very friendly, helpful, good coffee!

Service

Great service, very swift

Service

Felt special

Service

10/10 Birmingham BMW had told me there were various things that needed to be done to the car. Tamworth were brilliant, no problems and checked all the areas I was concerned about.

Service

all good

Service

Simply five stars. Nichola from service department credit to BMW. All staf manager makes me feel I am welcomed at BMW. That is the reason I am buying BMW . BMW such a fantastic cars, but at the same time fantastic after sale services.

Service

Notwithstanding the issues above there was efficiency in the front of house.

Service

ditto

Service

My car hasn't as yet been sorted and i am unable to drive my car

Service

Always helpful and keep your car looking lovely

Service

My car was not washed and cleaned after this service was offered. They had my car all day and I picked it up in the evening. The lady I dealt with did apologise and offer to wash it, but I did not want to wait at tea rime for this. Slightly annoying.

Service

Everything sorted

Service

Very easy stress free and staff are very friendly

Service

Car job done and health check plus wash

Service

Very upfront

Service

Always ready to help me at short notice

Service

See comments above, and although my issue was not fully answered, all involved gave it their best shot

Service

Very good but expensive

Service

The service I received was excellent.

Service

They could not fix the problems that they were notified about and somehow introduced two new problems. I will have to book the car in yet again.

Service

Didn't get 100% cost paid on a fault that was dealership's fault in my opinion.

Service

Easy process

Service

I thought the drive in service centre js an excellent feature, however I'm dissatisfied with the time taken to complete a routine service. In total it took 4 hours, and after reviving my Vhc video by text, it was another hour before I got my keys

Service

The sales teams approach to finding the right product on budget was appreciated. The car that we purchased wasn't one that I was aware of but better fits our current needs.

Service

Kept informed of progress and topped up regular with refreshments whilst waiting.

Service

The service was to a satisfactory standard. All faults reported were addressed and rectified on the same day saving repeat visits. The only downside is I was not offered a drink on arrival, which is a shame given the long trip I had made.

Service

Excellent customer service from Nicola Bailey in the service department I was kept well Informed throughout

Service

Good communications. Treated like a valued customer.

Service

all aspects of the warranty claim were dealt with in a totally professional manner, by a knowledgeable and courteous team.

Service

Perfect, every time!

Service

The service was excellent by all staff involved in particular Ian and Laura who worked really hard to ensure I got everything I required in the new vehicle. In addition the support I received when handing back my old vehicle was invaluable

Service

I had an overnight puncture.. Rang Sytners Tamworth at 8 am who confirmed they had tyres in stock and would be able to check the car and fit a new tyre the sme day Deborah Perry was the Service Adviser that greeted me. Deborah gave me great service .

Service

Over the years me and my partner have had several different makes of cars and we have never been treated so well. We even said we would buy another bmw just based on the service you provide.

Service

Issue resolved

Service

Nothing to complain about

Service

Length of time waiting given nature of job.

Service

All work evaluated, quoted for accurately and completed on time.

Service

Great service as always

Service

Vehicle was booked in for a health check,but in particular have used Sytner Tamworth before and always found them to be professional when dealing with them.

Service

Excellent facility, easy to park, friendly knowledgeable staff.

Service

All issues resolved swiftly and accurately. Can't really ask for more.

Service

Always looked after

Service

For me this represents complete satisfaction with an eye, always, to room for improvement.

Service

Lot of money for what appears to be an oil and filter change. Environment at Tamworth is excellent for customers who wait.

Service

The lady (Nicola i think) was great and very apologetic and arranged to have my car fixed quickly, but did involve disruption to me and my business. Im still watching the brakes fix as i am unconvinced, but lets wait and see.

Service

Valeting wasn't as good.Wing mirrors dirty,and inside of windscreen was dirty. The boot wasn't very clean......!!! I did not receive any after service paperwork.!!!

Service

Poor communication and status of vehicle to allow collection planning

Service

They couldn't have done any more

Sales

Everything was easy and went smoothly, salesman tried everything to get us a car, and even though we had to wait a couple of months for delivery this was not an issue and perhaps added to the excitement.

Sales

Lewis kept me updated throughout and gave me clear instructions on documentation that was required to avoid any delays.

Sales

Very nice service

Sales

No significant issues arising

Sales

All staff friendly and professional

Sales

Attentive staff member, informative, handover, arranged and kept to the time scale and all paperwork completed in a timely and professional manner.

Sales

Sytner Tamworth always provide excellent customer service and Martyn Timmis ensures the whole car buying experience is superb.

Sales

Again, buying experience fine which is why this survey concentrates on the buying experience.For buyers this is a given, it's the experience during the car ownership that separates the good from the bad garages. So 1/5 for overall, 4/5 for buying day

Sales

All as previously noted.

Sales

Again excellent

Sales

Great customer service from Lewis Wale BMW Tamworth

Sales

Excellent customer service by Chris Lewis

Sales

Martyn has always looked after me as a customer. Nick and Laura were great in the business side.

Sales

Great service and the 'reveal' of my car was enjoyable. The staff at Tamworth Very helpful- Lewis kept in touch over a number of months around my decision on a new car

Sales

From start to finish Martyn Timmis guided me through the complete process and was always welcoming, polite, very knowledgeable about BMW products and his enthusiasm is infectious, he's become a friend over the years

Sales

I received a great customer service. The member of the staff especially Martyn timmins was exta helpful towards the purchase of my BMW.

Sales

Very happy with Lewis and his help

Sales

awesome experience

Sales

Staff and service was excellent, sales and finance team. Only down side was the tyre repair & inflation kits was missing out of vehicle and I am awaiting delivery of the missing item.

Sales

From receptionists we received courtesy and coffee. Agents were informative and Mr Haughey was professional.

Sales

Polite service made the process special

Sales

Josh Blakemore was professional

Sales

Ian hagley was extremely helpful and caring in helping us make the right choice of car

Sales

Martyn Timmis the sales person who dealt with me was first class nothing was to much trouble..

Sales

Very helpful from test drive to purchase. Got a fair part ex valuation as well. They are doing their best to fault find the connected drive issue I have which is currently unresolved.

Sales

Extremely happy with the dealer Sytner and also my sales representative Ian Haughey who could not do enough to help me. Listened and was able to understand my needs and deal with all questions and situations that arose.

Sales

Fantatic adrian was great

Sales

Nothing was too much trouble. Car delivered on date

Sales

exclent service from start to finish

Sales

Excellent

Sales

Process of sales and service from Adrian Wood, the car etc has been great. The fall down has been on the finance side as detailed above, which is as stated meant to be the simplest part of the process, but has not worked in this instance

Sales

Excellent experience from the moment I stepped into the dealership from host, Ian from sales, business manager Jack and Laura. All stars and Ian is awesome in mannerisms and patience.

Sales

Lewis was brilliant nothing was too much trouble

Sales

Staff polite and friendly

Sales

The salesman had excellent product knowledge and knew exactly how to make a deal for me. The changeover from my previous vehicle could have been complicated but all went as planned

Sales

Chris took the time to get us the right vehicle (which was in stock) and with Lauras' help, the right deal. Chris also did a full handover, going through all the operational detail of our new car. It was a genuine pleasure.

Sales

Over all very well and kind friendly approachable staff. When collecting the car I forgot my driving licence and had to return back to work for it.. maybee jsut a gentle reminder to the customer to bring all appropriate documentation.

Sales

Lewis Wale was knowledgeable, friendly and very patient with no pressure He has helped me understand the complexities of my new car and its difference from my previous MB cars. He and other staff members took care to look after my disabled wife

Sales

Martyn was really helpful and assisted me with everything efficiently

Sales

Knowledgeable friendly staff

Sales

Adrian our sales guy was very warm and welcoming and went above and beyond to meet our needs. ??

Sales

Kept up to date on the full progress of the sale

Sales

It was great dealing with the Junior sales Executive Molly Rogers, first class service and has installed complete confidence in the brand

Sales

Couldn't fault the staff at all, all very kind and welcoming.

Sales

Because I was satisfied with the service provided