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ABOUT SYTNER TAMWORTH.

An Authorised West Midlands BMW Retailer.

Explore the dealership

Sytner Tamworth BMW

Sytner Sutton Coldfield have relocated to Tamworth with a brand new, industry leading Centre, located only 7 miles away from the old Centre, just off the A5. Please join us for a coffee and a look around our new Centre.

Meet the team

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Richard Hickling

Managing Director
  • Years in the industry 27

Miles Fisher

Corporate Sales Manager
  • Years in the industry 19

Mark Williams

New Car Sales Manager
  • Years in the industry 20

Nick Thompson

Used Car Sales Manager
  • Years in the industry 23

Daniel Bird

Sales Controller
  • Years in the industry 11

Nick Sheldon

Senior Business Manager
  • Years in the industry 16

Martin Fisher

Business Manager
  • Years in the industry 19

Richard Grantham

Business Manager
  • Years in the industry 16

Tim Clark

Business Manager
  • Years in the industry 19

Stephanie Smith

Used Car Sales Controller
  • Years in the industry 6

Mark Smith

Aftersales Manager
  • Years in the industry 22

Carl Rainbird

Service Duty Manager
  • Years in the industry 22

David Hunt

Parts Manager
  • Years in the industry 30

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Tom (think that was his name) was great, presume the actual service was ok. Unfortunately the 'birthday' car wash was pretty poor and the rear wiper hadn't been fitted properly. Mistakes happen, hopefully better next time

Service

The only thing was having to wait for a while

Service

Not 5 star because I waited 5 weeks for appointment because of courtesy car availability.

Service

Easy process. Staff helpful.

Service

excellent service

Service

Excellent service by very friendly polite and knowledgeable staff who cant do enough for you.

Service

Staff are polite .

Service

Satisfied with service

Service

Everything was done to a high standard

Service

Once with customer representative all was fine, however, on both visits, there was a slight wait to see them (even though I had an appointment).

Service

Polite efficient service. Very pleasant surroundings

Service

Debbie Perry, who was the service advisor provided excellent customer service.

Service

was slightly late on my bmw but then they didn't realised themselves just how busy you were that day probably just a one off.

Service

Very friendly; informed me of what was required and cost up front; carried out the work to suit my timings and cleaned the car afterwards.

Service

All done well

Service

Service of the car probably completed satisfactory but very disappointed that the car was not cleaned on return. The car was serviced by 11.00 am but on collection around 1.30 pm I had to wait. On my previous 1st service the car had not been prop

Service

Everything went to plan as promised.

Service

Very professional having the managing director at the 'front door ' was excellent He could not have been more helpful. Thank you.

Service

took time to see my concerns and made every effort to correct problems.

Service

Lack of keeping me updated. Set my expectations wrongly as to how long the repair would take

Service

Job done to my complete satisfaction.

Service

Disappointed that I have to return for a warranty problem to be dealt with [part/s have to be ordered for the next day] which was discussed prior to booking.

Service

Everything was done as agreed and on time. I like that you offer coffee too.

Service

Slick, fast easy process to book in and leave car - only negative the service was carried out but they did not top up AdBlue.

Service

Mot completed within stated time

Service

Some very helpful staff.

Service

Just a pleasant experience

Service

Good service and on time

Service

Service completed and the work done today on the time stated or sooner.

Service

Our usual service representative wasn't available and the person we dealt with didn't listen and we would get zero updates during the day. They ended up having the car for over 3 days.

Service

Great service well looked after

Service

Car was scratched and Sytner won't repair

Service

Very efficient handover and servicing of my car, which was completed very quickly.

Service

Very easy to drop and collect car

Service

As above , surroundings are nice but actual pricing for things is getting a bit steep

Service

What a refreshing change. The Service department is how BMW used to be many years ago at my previous dealer. The service given to me by Daniel Armson was outstanding. He followed the car through and kept me up to date with its progress.

Service

Not your normal high standards - my vehicle was with you for 2 weeks and 2 days for a recall where you didn't have the part needed? I have to initiate contact to get updates, often leaving messages for you to contact me which you didn't

Service

When my car came in for a brake fluid service, it was valeted. On receiving the car it was clear that the whole car had marks and scratches which it did not come in with. When speaking to management, they were prepared to mop as a goodwill gesture ..

Service

It was as expected took longer then expected and took a while to hand back they were very busy

Service

It takes too long to drop off and re collect a vehicle.

Service

Have taken car in twice to fix rattling sat nav and nothing has been done to fix it.

Service

See above if it wasn't for the brilliant team with people like nick sheldon and Debbie we probably wouldn't keep coming back

Service

They are always lovely. They care

Service

The service organisation was good.

Service

On the 21st Jan I paid for a first service for my series 1. On the 22nd Jan my washer fluid light came on indicating it was low. The service checksheet was indicated as GREEN and checked. I know its only washer fluid but its the principle- i expecte

Service

Straighforward service

Service

Everything was carried out as originally advised in a timely manner.

Service

Problem occurred on Friday and it was sorted on Monday. Video was emailed to me. Problem was a warranty item.

Service

Excellent communication reminding me of my service and keeping me updated about the status of my vehicle during its service. Good value for money on the work undertaken.

Service

From start to finish , from the call to arrange the service to the overview afterwards. It was a stress free experience

Service

The issue I had at my last visit was when I asked for a lift to the bus station I was informed no one was available. I walked to bus station and subsequently wrote to Dealer Principal who apologised and resolved the problem.

Service

It is a well managed process, but extremely resource intensive. See point above.

Service

Very professional . Just one criticism, I was charged for screen wash that I didn't need as I had filled the reservoir that morning with my own wash. As I paid £650 for the service, not very good BMW.

Service

A previous defect reoccurred which meant a second visit was needed.

Service

Even better if there were private booths for waiting clients to work. Cleaning of my vehicle was 'slap dash', not thorough at all. I took my car to an alternative garage for further work (identified at service) and they found the sump plug was loose

Service

It would rate a 5 star and be the best I have ever had if I could just base it on the dealer part, but I have to include the "customer booking centre" which did not even know what car they where booking into the dealer.

Service

The problem was not resolved.

Service

I always get great service.especially from Tom Smedley. Give that man a raise.

Service

Very very expensive.

Service

Pleasant service personnel and an all round pleasant experience coupled with a nice cup of coffee and the car returned nice and clean.

Service

I was kept informed on the progress of work being carried out on my car, no chasing required from me.

Service

A professional approach to customer service.A nice place to be while work is done.

Service

Nothing to fault

Service

The service included a Health Check.Iwas advised that the oil did not need changing for another 3000 miles which will involve another service and costs. This was in contradiction to what had been advised at booking. Oil level was low on collection.

Service

So easy and quick mark Dyke was brilliant

Service

I arrive, they provide clear info on what’s going to happen and the costs. We received a John Lewis voucher which allowed us to walk around while we waited for the service. All and all it was a delightful day which normally are dreaded experiences

Service

The gentlemen who dealt with me was very professional

Service

My vehicle was not ready on time

Service

I liked the drive in service area but found the length of time I was kept waiting to see a member of the service team a little on the long side.

Service

A very modern dealership that has great staff. Wasn't kept waiting. Problem fixed under warranty very easily & use of bmw assistance as recommended meant I got a hire car whilst it was fixed. Only downside was the programme updates. Upset my prefs.

Service

Same as the answer above but the extra basic health check performed was a welcome surprise.

Service

As I was passing, I called in to book a service. The receptionist asked the purpose for my visit. She then filled in a form which she took to the service dept. I then had to wait 25 MINUTES before someone came out to see me. Not impressed.

Service

Tend to deal with brad who is excellent and professional

Service

They found a problem with my car during their vehicle health check which they fixed under warranty but they offered and gave me a courtesy car so I could continue my day whilst they fixed the problem.

Service

Fantastic service on the day, however the lack of courtesy car was very disappointing.

Service

AttentiveGood communication

Service

Car was serviced on time

Service

Only slight niggle was the time we were kept waiting to be seen, but at least we were informed what was happening at all stages

Service

Despite some initial misunderstanding about what work was or was not covered by warranty I was satisfied with the repairs that were completed.

Service

Great service, very happy with the quick turnaround. Hire car given to me while my car was in, which is great.

Service

Service at Sytner Tamworth excellent at all levels - from facilities and welcome to technician support, feedback and resolution

Service

Basically we were surprised that a service was not required due to low mileage, however the MOT was necessary and there was a recall procedure which we were not aware of to be carried out.

Service

Karen on Reception was helpful, efficient and professional

Service

Took a long time to get the car washed. Oils change too 3 hours.

Service

Very helpful and friendly

Service

everything went to plan

Service

Problem was located quickly and thorough health check put my mind at rest

Service

Co-ordination between sales, service and parts teams to find a quick solution. And the team were waiting for me when i arrived to do a quick solution.

Service

Nice bunch of people

Service

No problems car cleaned and valeted when returned.

Service

again you gave a great service and you have a really good set up

Service

I’m always made to feel like a special customer

Service

Tom Smedley was exemplary in his attention to detail, reassurance and approach. He is a fine ambassador for both Sytner Tamworth and for the BMW brand. The centre itself is outstanding. I very happily worked there whilst waiting for my car.

Service

everything was just so easy. Staff are attentive and kind

Service

As above

Service

Repair over run but gave me a loan car

Service

Very easy and what a customer would expect from a brand as BMW

Service

Debbie my Service Advisor was very helpful with my Service Request.

Service

Good service

Service

No problem with the service

Service

trouble free

Service

Excellent and didn't move my drivers seat or steering wheel position as requested. Only a small thing maybe though can be so irritating when this is ignored.

Service

The way I was treated by the service staff was excellent, I was fully informed throughout the whole process. Debbie was very helpful and courteous with a extremely high level of professionalism

Service

As above, overall a good experience unfortunately watered down at the delivery stage. Sales contact very helpful and stayed late to try to accommodate our difficulty with being able to show-up for delivery at late notice.

Sales

The sales person dealing with my new car purchase "Chris Lewis" was a pleasure to deal with not only was Chris able to find the perfect car to fit my needs he also ensured the finance product suited our budget perfectly, A wonderful experience.

Sales

excellent customer service

Sales

Purchase was very good. In respect of handover I would have preferred for the handover suite to have been used as the base for the whole handover experience. Something that I and my family have experienced in the past.

Sales

Excellent customer service provided by Ian Haughey.Very knowledgeable and answered all questions I had. I was kept up to date with when the car would arrive.All the technology in the car was explained.The extra touches from Sytner were appreciated.

Sales

Nice and easy experience with a great service and helpful sales staff

Sales

Superb friendly, efficient service from Adrian and Nick at Sytner Tamworth as always.

Sales

good choice of cars and previous experience of the model.

Sales

It was a great experience. Sales centre was nice & it felt like the guys did all they can to accommodate us and not just get a sale.

Sales

The salesman Lewis Wale, was excellent from start to finish.Very helpful throughout.

Sales

Found everything very easy

Sales

Friendly staff good service

Sales

First class service given by all the people I met at BMW Tamworth

Sales

My car key was not ready. It was posted days later without instructions on simple things like, how to charge it. I did not get the car service package I was given when I bought my previous BMW car. Ian was polite but I didn't feel like loyalty is rew

Sales

Excellent professional service throughout.

Sales

From start to end I must say it was worth every minute we spend in the showroom with the advisor.

Sales

Great garage, great service, great cars great atmosphere

Sales

I was very satisfied with all the service I received no pressure sales excellent staff

Sales

Everyone was very helpful and professional.

Sales

Absolutely no issues.

Sales

Exceptional, very well looked after, all answers provided quickly and without any whiffle and only focused on the right product for me. Transpararent, informative and very knowledgable of the Car.

Sales

very happy with the service, Lewis Wale at Sytner Tamworth was very helpful and made getting the new car a lot easy and went out of his way to assist us when picking up the car.

Sales

Great staff.

Sales

Excellent Sales Rep, Chris Lewis

Sales

The experience was excellent and April Woodward(Tamworth)the sales person made the whole experience so easy and exciting from start to finish that is was a joy

Sales

Friendly professional manner Aimed to please Did what they said they would do

Sales

Incredible dealership. Staff and sales were very friendly and helpful. It can be difficult to get in contact sometimes but calls were always returned.

Sales

I’d say I am a person that knows and voices what I want and like. Our sales lady was all at the same time,professional,knowledgeable and approachable she listened, advised and delivered in a way that I felt was honest and trustworthy