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ABOUT SYTNER TAMWORTH.

An Authorised West Midlands BMW Retailer.

Explore the dealership

Sytner Tamworth BMW

Sytner Sutton Coldfield have relocated to Tamworth with a brand new, industry leading Centre, located only 7 miles away from the old Centre, just off the A5. Please join us for a coffee and a look around our new Centre.

Meet the team

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Richard Hickling

Managing Director
  • Years in the industry 27

Miles Fisher

Corporate Sales Manager
  • Years in the industry 19

Mark Williams

New Car Sales Manager
  • Years in the industry 20

Nick Thompson

Used Car Sales Manager
  • Years in the industry 23

Daniel Bird

Sales Controller
  • Years in the industry 11

Nick Sheldon

Senior Business Manager
  • Years in the industry 16

Martin Fisher

Business Manager
  • Years in the industry 19

Richard Grantham

Business Manager
  • Years in the industry 16

Tim Clark

Business Manager
  • Years in the industry 19

Stephanie Smith

Used Car Sales Controller
  • Years in the industry 6

Mark Smith

Aftersales Manager
  • Years in the industry 22

Carl Rainbird

Service Duty Manager
  • Years in the industry 22

David Hunt

Parts Manager
  • Years in the industry 30

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Extremely satisfied. Great service. Always very welcoming, done in a timely manner and car is always returned clean. Never disappointed.

Service

Waiting to book cars in and out is frustrating and could take less time

Service

I was booked in for a specific arrival time, but had to wait 15/20 minutes until I could leave my car for its birthday check. I was also told the car would be cleaned for me. The outside was washed okay, rush job vacuum on inside, boot not touched.

Service

Took out a X5 demo for the day. However the vehicle we were given had a number of faults which were apparent the moment we collected the vehicle, Broken passenger seat (no movement), Engine alert, Tyre pressure/unable to reset. Reps were aware

Service

Had the car services at the dealership for 3 years. The mileage is know to BMW. Was told it would only take 1.5 hrs for this survey, upon arrive was told it was 2.5-3hrs due to it being a major service. Ended up having to re-schedule a meeting.

Service

Very clean, well organised and very efficient. Nice working zone whilst waiting for vehicle. (It was expected that my MOT would take about 90 mins but did in the end take around 120 mins and I did have to chase for progress)

Service

Drive-in service centre is convenient, and I was kept updated about the repairs being undertaken on my vehicle.

Service

As above

Service

Excellent service

Service

The process was good however i am not sure re the video my experience with similar ones they showed far more detail e.g the tyre thread depth was actually measured on them and the detail was deeper.

Service

Sales service great

Service

Fab

Service

Staff where there to help you.

Service

Can't fault staff or the facilities on offer.

Service

Very friendly and helpful

Service

Service again very good just not too happy with valet

Service

I was kept informed of what was happening, and was given an expected time of completion of the service which was achieved.

Service

Service ok, but nothing outstanding or above what I have previously received at other, less premium brands

Service

The service and MOT on my vehicle was carried out at the Sytner MINI dealership in Tamworth to my complete satisfaction.

Service

Friendly service team

Service

I was completely satisfied with the service at the time, but became irritated 3 hours and 47 miles later when the Adblue warning light came on. Not a service requirement, but it seemed ridiculous that it was not checked as a matter of course

Service

great service and friendly, welcoming and helpful staff. the service 'drop off' experience and service was brilliant and easy especially when having an 18 month old with us!

Service

Very happy with Way I was dealt with and how car was fixed. Karen Clougher went the extra mile to make us feel heard and valued and it was appreciated

Service

Efficient, polite, good customer environment. Service rep did all she could to help me.

Service

I opted for a service wash with my service and found lots of scratches in the clear coat that weren't previously there. It's easily done. I'm quite particular about my cleaning regime and honestly shouldn't have opted for the wash.

Service

My experience is having to wait a long time to be seen once seated. There are employees walking around, not looking particularly busy, couple of staff manning the coffe bar, but customer service just seems slow.

Service

Nothing was to much trouble

Service

As above

Service

Pleasant environment and good service

Service

Excellent service and friendliness.

Service

As above

Service

I was very happy with the service. The only down side was that I had to wait a number of weeks before a courtesy car was available.

Service

I haven't bought a new car

Service

Efficient. Unnecessary work was not carried out as the pads were well within limits despite the electronic display.

Service

Relaxing place to wait and carry out work stuff

Service

All went as hoped

Service

Good level of service & communication from representative. Although all my on board computer settings were reset to OK yet no service was done only MOT and replacement shocks.

Service

Very satisfied

Service

the hospitality was perfect

Service

Everything carried out and I like the video from the mechanic.

Service

Very Pleasant to deal with, very helpful, kept me informed. Sometimes the reception messages did not get passed on to service. Took a long time for a loan car to be available (but then after it was it was good to have it for the whole week!)

Service

They did what they had to do

Service

Alll perfect ??

Service

The mechanics appear very good and the video report is good too. The front end team are also very welcoming and the garage well laid out. The downside is the valeting. My car came back as dirty as it went in. Shocking!

Service

My only gripe is that my car is due a service, which could have been carried out at the same time; now I have to make another booking.

Service

Great service always friendly and professional staff

Service

Good service

Service

Kept informed of progress and ultimately assisted me with a request for goodwill gesture from BMW towards cost of repair. Service throughout whole diagnostics to repair process was excellent

Service

Friendly approachable staff. Sorted out any queries. Comfortable surroundings whilst waiting.

Service

Car returned valeted and satisfied with my experience.

Service

We were unable to test drive the car when we viewed it. It has been over a week since we agreed to purchase the car and paid the deposit but no contact since to update on progress.

Service

Dropped my car off had a lovely cup of coffee and a biscuit a look round the showroom , went for a pizza down the road , came back car was serviced and washed and ready to go , fantastic

Service

The car was not valeted as had been promised and the paper work (which was not ready when I collected the car) was not sent on to me subsequently, as promised.

Service

I would have scored high but for waiting for the rep to come to see me

Service

Customer service is good - wasnt waiting too long and refreshments available whilst car being serviced.

Service

It's the same every time - no hits cars, no parts, back and too and it's a 30mild round trip

Service

It is expensive but this is definitely way above service standards I have experienced before again it's down to the planning and personal service given

Service

My car had its first MOT and end of warranty check,later when service called and told me my car had failed the MOT as the passenger side windscreen washer was blocked and would be £200 to repair ridiculous ! Asked if should be under warranty it was

Service

My complementary car wash was less than satisfactory.

Service

Over three weeks since my car was originally booked in I still have outstanding issues. Experience has been stressful, costly and time consuming.

Service

Good communication from initial booking, throughout repairs and on collection. I enjoyed the benefits of the undercover drop off and collection area.

Service

Work was completed fully and in good time. Vehicle reception and customer service area is very pleasing and professional. Premium cars and their owners should have a premium experience at the dealership and the set up at Tamworth provides this

Service

What's not to like ?? Car washed and vacuumed every time. Tea, coffee while you wait to be seen. If you don't like this you must be crackers ! Go and get a Ford serviced then you will understand just how good Sytner are.

Service

Took a while for someone to come over, but service was excellent, and I am not sure what they used to clean the car afterwards, but it looked spectacular.

Service

Did service and MOT as required. Would rather they had replaced the faulty light panel I had told them about before doing the MOT so it would have passed first time.

Service

The fact that a loan vehicle is unavailable unless booked many weeks in advance is a problem to me as I have to rely upon other people to get me home from Tamworth and back again. In this recent instance my car required urgent attention.

Service

Only the belief that there should always be room for improvement stop this from being a five-star rating.

Service

good service and explanation of the service been done

Service

From the moment I was greeted when driving into the garage to the moment I left everything was excellent. I asked if I could wait. I was given a voucher for John Lewis and was told the vehicle would be approximately one and a half hours. It was.

Service

Gave me wrong information at the start about not being able to fix the car because I had to take it back to the dealership I purchased it from. But in the end it was fixed.

Service

When I picked up the vehicle I found a paint chip on the outside of the drivers door, and all my settings in the vehicle had gone

Service

Despite early booking, confusion in pre service confirmation. Badly managed servicing. Very poor when compared with Sytner Sutton Coldfield

Service

No problems with everything completed satisfactorily relating to the sale.

Service

Totally satisfied

Service

Job done, plus QEP upgrade, car cleaned and I was kept up to date by your technician via video.

Service

Please note , I have sent in complaint to BMW and am awaiting response. A copy was also sent to Nicola ( in service) at Sytner Tamworth.

Service

A very friendly and warm greeting followed by clear a precise information on the servicing of the vehicle. At all times considerate and understanding. Being able to relax in comfort whilst waiting for the car to be serviced is ideal.

Service

Sanchez was very pleasant and professional. Others I spoke to weren't quite up to the same standard. One lady tried to tell me my car wasn't booked in until a week after, and when I asked her to check again she gave me a funny look.

Service

After you had fixed my vehicle, you told me that there was an issue with my wheel, which i had not caused, but was sold to me in that condition.

Service

Job well done

Service

Welcoming staff, very well organised and very quick.

Service

Excellent customer service and attention. Very relaxed whilst awaiting completion.

Service

Recall work took 2 appointments, promised complimentary wash and vacuum, which was not done. My previous car was a Lexus and valets were automatically done and bottles of champagne given for the inconvenience of a recall.

Service

as above- also got a very nice courtesy car

Service

Car was not washed and my return visit to drop car off for engine noise was not booked for the 10th april

Service

From entering the service department to leaving we were well informed and looked after.

Service

I have confidence that the work will be carried out well.

Service

Waiting for service

Service

Very good service

Service

The customer service at Sytner Tamworth is outstanding and nothing is too much trouble for them.

Service

So friendly

Service

Despite my mistake of thinking I had booked a 90-minute service the service team made sure that my car was ready asap.

Service

I was happy. But having to get a lift to and from the garage was challenging. It's dissapoinying that the option to have a car for the day meant another months wait to get a warranty repair done.

Service

Very Professional service

Service

From booking in to collection and payment. Professional . On car clean missed 30% of alloys.Hence 4.

Service

It took 2 attempts to get my faulty alloys replaced we had get the after sales manager involved in the end

Service

Service was good

Service

The only reason I have not given 1 star is that Tom was very helpful indeed and immediately offered me a hire car whilst the problem was sorted

Service

Value for money

Service

The whole thing went smoothly, even received vouchers for coffee in John Lewis. Car returned nice and clean.

Service

Very easy to drop your car off and we're kept informed

Service

Very attentive customer service. Pleasant surroundings whilst waiting.

Service

Car not washed and valeted on collection.

Service

Car was cleaned but the boot was totally missed inside and there was still lots of dust in the car.

Service

The lady who dealt with me on the day of my car service was fantastic.

Service

On arrival waited too long before being seen, indeed two customers arriving after me were seen first. Requested quote for bumper repair which was not carried out. Inspection picked up different bush as urgent, no phone call to make me aware of this.

Service

Was kept fully informed and received a video during service.

Service

Everything worked to plan, one small quibble, the alloy wheels were cleaned but had some dirty marks left on them

Service

As above. You may be able to fob my wife off but I'm not taking this shit from a so called reputable dealer. Completely dissatisfied

Service

Normally everything very good

Service

Was given incorrect information by one of the service team

Service

Tom (think that was his name) was great, presume the actual service was ok. Unfortunately the 'birthday' car wash was pretty poor and the rear wiper hadn't been fitted properly. Mistakes happen, hopefully better next time

Service

Not 5 star because I waited 5 weeks for appointment because of courtesy car availability.

Service

The only thing was having to wait for a while

Service

Excellent service by very friendly polite and knowledgeable staff who cant do enough for you.

Service

Easy process. Staff helpful.

Service

excellent service

Service

Staff are polite .

Service

Satisfied with service

Service

Everything was done to a high standard

Service

Polite efficient service. Very pleasant surroundings

Service

Once with customer representative all was fine, however, on both visits, there was a slight wait to see them (even though I had an appointment).

Service

Debbie Perry, who was the service advisor provided excellent customer service.

Service

was slightly late on my bmw but then they didn't realised themselves just how busy you were that day probably just a one off.

Service

Very friendly; informed me of what was required and cost up front; carried out the work to suit my timings and cleaned the car afterwards.

Service

Everything went to plan as promised.

Service

Service of the car probably completed satisfactory but very disappointed that the car was not cleaned on return. The car was serviced by 11.00 am but on collection around 1.30 pm I had to wait. On my previous 1st service the car had not been prop

Service

All done well

Service

Very professional having the managing director at the 'front door ' was excellent He could not have been more helpful. Thank you.

Service

took time to see my concerns and made every effort to correct problems.

Service

Lack of keeping me updated. Set my expectations wrongly as to how long the repair would take

Service

Job done to my complete satisfaction.

Service

Disappointed that I have to return for a warranty problem to be dealt with [part/s have to be ordered for the next day] which was discussed prior to booking.

Service

Everything was done as agreed and on time. I like that you offer coffee too.

Service

Slick, fast easy process to book in and leave car - only negative the service was carried out but they did not top up AdBlue.

Service

Some very helpful staff.

Service

Mot completed within stated time

Service

Just a pleasant experience

Service

Good service and on time

Service

Service completed and the work done today on the time stated or sooner.

Service

Our usual service representative wasn't available and the person we dealt with didn't listen and we would get zero updates during the day. They ended up having the car for over 3 days.

Service

Great service well looked after

Service

Only downside is that this is the first car I have bought new without a cleaning kit; and I was under the impression my car would have had a wind deflector as part of the deal.

Sales

no cpmplain , I know Adran Wood for a while, very amicable, he understands his customer well and pays great attention, although may not get the good deal all the time but he tries his best. In short I like him and 'illcome back to him again and agai

Sales

Done very Professionally

Sales

The whole experience was a joy, the little touches made a big difference. Almost cant wait for my next visit

Sales

See previous answer

Sales

Very happy with the time and attention given during the ordering and the handover of my new car I was slightly overwhelmed It was a truly special and memorable moment Thank you

Sales

Would have scored 5 but oily marks left on white leather interior of passenger's door armrest/door pull which I cleaned off myself. Repairs required to paintwork defects on delivery, although dealt with very professionally by Mr Wale

Sales

Friendly, kept me up to date with delivery, pleasant handover.

Sales

Please see earlier comments. This is our second car from Tamworth and the experience for the first made the vehicle receipt very special. This is something we only do every 3-4 years so it is disappointing not to get it right this time.

Sales

There is nothing that Ian and his team could have done to make the experience a better one. Ian was extremely helpful, enthusiastic, professional and he went above and beyond to ensure we had an even better car than we had expected! Everyone was fab.

Sales

The center at Tamworth is a credit to the BMW brand, the staff were attentive and the customer experience exceeded expectations. Adrian was able to bring the car delivery date forward a day with almost no notice and the handover was fantastic.

Sales

Excellent salesman very friendly

Sales

Very satisfied

Sales

Sales representarive made the process very simple and was very knowledgeable and professional.

Sales

Again Chris bent over backwards to help out and get me in the car as quick as was possible, even offering to pick me up from the train station, going the extra mile.

Sales

i was pleased to get my new car so quickly and all the transaction was done easily and all explained to me and my friend so i understood it, this made it all a lot less stressful for me.

Sales

At no time did I feel under any pressure from the sales team past experience at other car dealerships it was all about pcp

Sales

The entire experience was nice and enjoyable thanks to Chris Lewis & Martin Fisher who were exceptional in how they explained everything and any queries I had. I can't thank them enough for all they did! I'll certainly be coming back in the future!

Sales

Great service

Sales

Staff very courteous and well informed. Paperwork efficiently managed and explained. Kept informed on delivery and information. Car handed over as agreed and Sales Adviser (Josh Blakemore) took time to explain controls.

Sales

Smooth and effective, my second purchase and both were seem less

Sales

Pretty good service. Salesperson was polite and helpful. Good looking and smelled nice as well IF I were gay I would give him one. Girl on reception was very easy on they eye. People tell me I NEED to be more serious. Thats not gonna happen though.

Sales

No pressure to make a purchase but super helpful in making my choice

Sales

Very well informed from start to finish.

Sales

Excellent customer service end to end

Sales

Very modern and clean with helpful staff

Sales

Ian and Martin are a credit to your business. I travel past a closer BMW dealership to visit the Tamworth location purely on the basis of the staff being absolutely brilliant.

Sales

Nothing to much trouble

Sales

The salesman was excellent and paid attention to everything that was said and asked .

Sales

Excellent professional service and great customer care

Sales

No issues. Allowed me to pick up the car on a Sunday which I understand is not normal practice.

Sales

I was very well looked after. I felt very at ease purchasing the vehicle. Excellent staff

Sales

Done it many times

Sales

Ian was excellent. He made sure everything was correct and was able to get my car to me in an orderly fashion.

Sales

Brilliant

Sales

Very happy with overall experience.

Sales

Even with a slight delay beyond the original date this was made even better by the price being held and the opportunity for the 19 plate.

Sales

Made the whole process very easy. 10/10 for the dealership and staff

Sales

Excellent as always

Sales

Attentive service, modern dealership and excellent handover.

Sales

Sale process went smoothly with no problems

Sales

Chris kept us updated with the status of our order. Was delivered few days later than expected but not a big deal for us anyway.

Sales

The buying experience is one of the reasons we keep coming back to BMW.

Sales

The Sales team worked hard to find me the best deal that suited my budget. They were able to secure a deal on an X3 for the same monthly cost as my X1.

Sales

Lewis and Martin went above and beyond to make this deal happen. They found solutions to some logistical issued and successfully delivered the car to my home address.

Sales

As above, overall a good experience unfortunately watered down at the delivery stage. Sales contact very helpful and stayed late to try to accommodate our difficulty with being able to show-up for delivery at late notice.

Sales

The sales person dealing with my new car purchase "Chris Lewis" was a pleasure to deal with not only was Chris able to find the perfect car to fit my needs he also ensured the finance product suited our budget perfectly, A wonderful experience.

Sales

excellent customer service

Sales

Purchase was very good. In respect of handover I would have preferred for the handover suite to have been used as the base for the whole handover experience. Something that I and my family have experienced in the past.

Sales

Excellent customer service provided by Ian Haughey.Very knowledgeable and answered all questions I had. I was kept up to date with when the car would arrive.All the technology in the car was explained.The extra touches from Sytner were appreciated.

Sales

Nice and easy experience with a great service and helpful sales staff